Travel companies say their customers are no-shows—but are they?
On a recent flight from San Francisco to Paris, Dan Skilken was a no-show. It was not his fault. A weather delay scrambled his first leg, the airline rebooked him, and then someone pushed the wrong button, so the system decided he had missed his connection. He only found out when he tried to check his return reservation from France and discovered he had no tickets at all. Because that is how it works: miss one leg of a flight, and the airline quietly cancels the rest. Skilken knew the industry well enough to sort it out, but plenty of travelers do not, and lately there are more of them. Teresa McGee flew from Detroit to Charlotte on American Airlines without a hitch, then tried to fly home and was told she had no ticket. She had a boarding pass proving she had flown the outbound. The airline could not tell her why, only that it had labeled her a no-show and that a new ticket would cost her. Cases like these keep landing in my inbox, and they raise an uncomfortable question. When a company marks a paying customer a no-show and keeps the money, is that a clerical slip, or has the no-show become a quiet little revenue stream?
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