Cartoon of a man in sunglasses relaxing on a yellow lounger with a cocktail beside an empty pool and palm trees.

Coolcations aren’t cool anymore. Why you should book a trip to a hot place

The travel industry has spent two summers selling the coolcation, the idea that the smart move as temperatures climb is to head north to Scandinavia, Alaska or Iceland. The reality can be a sweaty and expensive mess. One traveler followed the herd to Scandinavia last July expecting a quiet getaway, and found rooms had doubled in price and the ferry routes were fully booked. Then a heat wave hit Oslo, and his hotel had no air conditioning. People paced the hallways at midnight, unable to sleep. Another tried Iceland’s ring road, got lost after a mudslide, and asked a police officer for directions, only to be led half an hour out of town and left there. So while everyone else queues for a view of a glacier, a question worth asking is what is happening in all the places they abandoned.

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