3 reasons social media matters more than you think

Alexandr/Shutterstock
Alexandr/Shutterstock

It’s true, social media fatigue is starting to set in across the Internet.

Consumers say they’re tired of receiving useless information through the latest and greatest social network and wary of giving up their personal data. A recent Pew survey, for example, says as much as 38 percent of Facebook users plan to use the service less this year.

But here’s one good reason you shouldn’t delete your Facebook or Twitter account yet: Companies are paying close attention to what you say.

Closer than you can imagine.
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Surrounded by impostors, what’s a consumer to do?

Odua/Shutterstock
Odua/Shutterstock
You’re surrounded by fakes. The clothes you wear could be fake. The money you use? Not real, maybe. Even your “friends” on social media are sometimes fake.

What’s a consumer to do?

We’ve had a lively conversation about authenticity during the last two weeks, dissecting the problem of counterfeit electronics and phone cards. But as it turns out, the problem runs much deeper.

Fakes are everywhere.
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How to find your adoring travel blogging audience (and keep it)

Editor’s note: This is part five of my series on becoming a successful travel blogger. Here’s the first one, the second one, the third one and the fourth one. I’ll have the final installment tomorrow.

You’re missing a key ingredient to your super-successful travel blog: your audience.

Notice that I said “your” audience. Not “an” audience or “the” audience. When you become a travel blogger, you will make a deep connection with your users that goes beyond anything you had in old media. These aren’t simply readers, viewers or listeners; they are members of your extended family.
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The smarter consumer: When to sue a company — and when to shame it

Don’t have a tantrum.

You might feel like it after a company says “no” to your polite email asking for a refund, product replacement or an extension on your warranty. But you should understand that “no” is often a default answer, a kneejerk response to a customer question.

Yes, even on the third or fourth try. Even after you’ve filed a credit-card dispute – and lost.
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The social network goes skiing

Before he downloaded an iPhone app called Cyclemeter two months ago, Donald McNeill had only a vague idea of where he’d skied on any given day.

But after he hit the slopes of Killington, Vt., for a few early-season runs last weekend, he knew exactly where he’d been — right down to the minute.

“I could track the number of runs, vertical feet, and how long I’d been skiing,” said McNeill, a retired sales manager who lives in Bridgewater Corners, Vt. “The app also accesses Facebook and Twitter, where it updates your status as you reach certain intervals.”

As the 2010 ski season starts, developers and resorts are releasing a flurry of new applications for skiers and snowboarders. They include everything from high-profile contenders like Vail Resorts’ EpicMix, to less flashy initiatives, such as Newry, Me.-based Sunday River’s new Facebook application, Sunday River Patches.
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