SOCIAL MEDIA

What’s wrong with social media?

As soon as Meg received the text, she knew she was busted: “I tried to message you on Facebook, but we’re not friends anymore. Is something wrong?”

No and yes. No, because Meg, a good friend of my wife, still likes her friend; she was simply cleaning out her Facebook friends she doesn’t communicate with very much.

Yes, because any time you unfriend someone, whether in social media or in real life, it can be awkward. Very awkward.
Continue reading…


3 reasons social media matters more than you think

Alexandr/Shutterstock
Alexandr/Shutterstock

It’s true, social media fatigue is starting to set in across the Internet.

Consumers say they’re tired of receiving useless information through the latest and greatest social network and wary of giving up their personal data. A recent Pew survey, for example, says as much as 38 percent of Facebook users plan to use the service less this year.

But here’s one good reason you shouldn’t delete your Facebook or Twitter account yet: Companies are paying close attention to what you say.

Closer than you can imagine.
Continue reading…


Surrounded by impostors, what’s a consumer to do?

Odua/Shutterstock
Odua/Shutterstock
You’re surrounded by fakes. The clothes you wear could be fake. The money you use? Not real, maybe. Even your “friends” on social media are sometimes fake.

What’s a consumer to do?

We’ve had a lively conversation about authenticity during the last two weeks, dissecting the problem of counterfeit electronics and phone cards. But as it turns out, the problem runs much deeper.

Fakes are everywhere.
Continue reading…


How to find your adoring travel blogging audience (and keep it)

Editor’s note: This is part five of my series on becoming a successful travel blogger. Here’s the first one, the second one, the third one and the fourth one. I’ll have the final installment tomorrow.

You’re missing a key ingredient to your super-successful travel blog: your audience.

Notice that I said “your” audience. Not “an” audience or “the” audience. When you become a travel blogger, you will make a deep connection with your users that goes beyond anything you had in old media. These aren’t simply readers, viewers or listeners; they are members of your extended family.
Continue reading…


The smarter consumer: When to sue a company — and when to shame it

Don’t have a tantrum.

You might feel like it after a company says “no” to your polite email asking for a refund, product replacement or an extension on your warranty. But you should understand that “no” is often a default answer, a kneejerk response to a customer question.

Yes, even on the third or fourth try. Even after you’ve filed a credit-card dispute – and lost.
Continue reading…