The pre-checked box, a clever technique that travel companies use to extract a few dollars more from customers booking their trips online, may be checking out.
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On travel sites, the pre-checked box checks out
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PRE-CHECKING
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Orbitz calls “reprehensible” opt-out policy an industry standard
Let me start by saying that I like Orbitz. I like its new CEO, Barney Harford. I like the hard-working folks in its customer service department. I like the way it uses technology to improve your trip.
But I do not like the way it pre-checks the option to buy travel insurance when you’re booking a trip, and I don’t buy its arguments for doing it. Neither does Joyce Carlson, who recently bought a trip through the online travel agency.
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