The United States and Cuba are creeping steadily toward normalized airline service — and JetBlue is ready at the gates.
Spectacular customer service failures are the grist of my consumer advocacy mill.
But some of the loudest implosions are off limits to me. Like the young blogger who was reportedly booted from a United Airlines flight. His crime? Taking pictures of his seat in apparent violation of the airline’s photography policy.
Even though colleagues urged me to come to his assistance, I couldn’t. He didn’t ask me for help, and I have a strict policy of staying away from cases where I’m not invited.
Just when you think you’ve heard it all, you hear from someone like Stewart Sheinfeld, a reader from Chicago who is flying to Morelia, Mexico, on the discount airline Volaris.
JetBlue is one of only a few domestic airlines that doesn’t charge for the first checked bag. You’ve also gone easy on other fees. I’m a little confused. I thought passenger had embraced a la carte pricing. Why are you holding back, when you could be making more money?
You can’t put a price on customer loyalty and creating a unique travel experience. That’s what we do here at JetBlue by providing amenities we think of as standard and core to your travel experience. We’ve created a value product where our customers can experience 36 channels of DirecTV, 100 channels of XM Radio, unlimited drinks and [without] paying extra. However, should a customer choose to upgrade their experience, for an additional charge, we offer our Even More Legroom seats, first run movies with JetBlue Features, or specialty beverages.
For the majority of our customers, checking a bag is a normal part of their flying experience and one we feel it’s important to protect. Those customers who do request to check more than the one standard checked bag, we will accommodate with an additional fee. In the end, we believe that offering these free amenities will result in greater dividends than if we were to nickel and dime our customers.