What if they had to give it all back?
Imagine if someone forced airlines, hotels and car rental companies to return every penny they took from you under questionable circumstances. The checked-bag fee, often poorly disclosed. The resort fee billed to your room, whether you used the “free” wireless and unlimited local phone calls or not. The license recovery fees that pay for your rental car’s plates — as if that were optional.
These extras, which most travelers call junk fees, aren’t just expensive annoyances. Vast sectors of the travel industry have made them a cornerstone of their business operations, with airlines leading the way down this ethically troublesome path.
It’s a practice the industry delicately calls “unbundling,” or removing often essential components of a product from the base price to make it look deceptively cheaper.