Attack of the airfare thieves

worker/Shutterstock
worker/Shutterstock

Who could have predicted the furious reaction to the recent story about a woman who booked a cheap airline ticket from Myanmar to Canada, and my characterization of her as an airfare thief?

Not me. But I’m circling back to her case, and the broader issue of fare errors, because many commenters asked me to.

This wasn’t the first time I’ve written about the ethics of taking advantage of a price mistake. I covered the issue in 2010, when a British Airways fare error affected hundreds of travelers. I also refused to mediate a Korean Air fare mistake once I learned that many passengers had knowingly — some would say fraudulently — booked the erroneously-priced tickets.
[continue]


456 comments

Southwest’s Laraba says booking glitch “neither the experience nor the impression we hope to leave with our customers”

At this hour, the likely culprit in this weekend’s Southwest Airlines fare-sale drama is a faulty database, which triggered an excess of 10,000 double-bookings. You’ve read the horror stories. I asked Teresa Laraba, the airline’s senior vice president for customers, to explain what went wrong and what customers should do if they’re affected.
[continue]


40 comments

Korean Air cancels tickets because of fare error

Here’s a case that’s been keeping me up at night.

It’s not just because this one’s about errors — one of my favorite topics. It’s also because it raises several difficult questions about ethics, journalism and consumer advocacy.

I’ve spent my career studying errors and have made plenty of my own. But back in September, it was Korean Air’s turn to screw up.
[continue]


400 comments