New rules for airline fees are a partial victory for travelers

If airfares confuse you as much as they confuse me, then I have some good news: Several new rules are going to make it easier to calculate the total cost of a ticket.

Maybe.

Starting Jan. 26, a new U.S. Transportation Department rule will require airlines to include all taxes and fees in their advertised fares. Other provisions of the rule — banning post-purchase price increases and allowing passengers to hold certain reservations without payment or to cancel them without penalty for 24 hours after booking — will take effect Jan. 24.
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Don’t lose your mind! 4 things retailers hope you won’t realize

When it comes to being a responsible shopper, we’ve all lost our minds.

I’m not kidding. Research suggests consumers do less thinking than expected before making a purchasing decision, and that they’re often unaware of the forces driving their behavior.

For example, a Yale study says capuchin monkeys share some of our basic economic decision processes, leading scientists to conclude that we make many consumer choices by instinct. When we try to ponder a purchase, we’re fighting tendencies that are probably hard-wired.
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