Free drinks. Room upgrades. Better restaurants.
That’s what the travel industry thinks you want from your next travel experience.
American Airlines last month announced it would start serving Admirals Club lounge visitors free drinks, adding that it decided to make the move because it’s “committed to investing in enhancing the travel experience for its loyal customers.”
Priceline, meanwhile, announced the launch of a free new service on its site that lets future hotel guests search its database of published-price hotels for all kinds of valuable hotel freebies. (Customers who “name their own price”, however, will still face surprise parking charges and resort fees that add to the cost of their prepaid room.)
Also, details of Royal Caribbean’s highly anticipated Allure of the Seas leaked out. Among the ship’s planned amenities will be a Brazilian churruscaria restaurant and the first Guess store at sea.
But is that what travelers really want? Perhaps not.