Southwest Airlines responds to needy passenger with compassion – why won’t US Airways?

Can you be right -- and wrong? / Photo by Tipek US Airways - Flickr
When you’re in my line of work, you hear your share of sob stories. Few are as tragic as Charley Price’s, and few have as frustrating an outcome.

His story starts with the death of his wife’s father last summer, only two months after Price’s mother-in-law had passed away.

“We were initially led to believe from family that a delay in scheduling a family funeral for both parents was going to happen at a later date, but with less than two weeks notice we were informed that the funeral service was being scheduled for both parents on July 14.”

Because of scheduling difficulties, Price and his wife had to book two sets of one-way tickets from Minneapolis to El Paso, Texas: one on Southwest Airlines, the other on US Airways.

“Unfortunately, my wife became severely ill the evening before we were to travel which required hospitalization and we were forced to cancel our air travel plans and miss the funeral service.”

I can’t imagine the grief of losing two parents, followed by the hardship of a severe illness.

You would expect an airline to be sympathetic to the Prices, particularly if they could show a death certificate and a doctor’s note.

Price explains what happened next:

I immediately called US Airways to cancel our scheduled trip and explained what happened.

The agent dutifully cancelled our travel plans, and was quick to state we had one year to use the tickets from date of issue, plus any additional airfare and a minimum $150 per person reissue fee.

I explained the unforeseen medical emergency and asked that the reissue fee be waived.

I was informed that US Airways does not allow refunds for non-refundable tickets and would enforce the reissue fee. The combined reissue fee of $150 per person ($300 total for my wife and I) nearly matched our original one-way airfare of $440.

It was quite the contrast with Southwest.

When I called Southwest to cancel and stated what happened, the person on the phone could not have been more gracious and expressed concern for my wife.

The agent stated that I had one year from date of issue to use our non-refundable tickets and any additional airfare.

Expecting the worst, I asked if there were any additional fees and was told no. To make sure I specifically asked if there was a reissue fee and again I was told no.

OK, we could get into a debate about US Airways and Southwest and fees, but I think there are two noteworthy takeaways here.

First, the US Airways representative could have expressed some sympathy for Price, which costs nothing.

Second, both US Airways and Southwest should have had a notation in Price’s reservation that he was flying on a bereavement fare. Combined with his other personal circumstances, it wouldn’t be unusual for them to offer a full refund.

(Passengers cut airlines a break when circumstances “beyond their control” force them to cancel a flight. If ever there was a time for a little quid pro quo, this would be it, don’t you think?)

Price appealed to a supervisor and then put his request in writing. Unfortunately, it came back with the same response.

Dear Mr. Price:

Though I understand your situation, I must adhere to established policies which do not allow for refunds of non-refundable tickets, even due to medical circumstances.

You have one year from the date of issue to complete travel.

I thought Price’s case was worth a second look. After all, he wasn’t flying to El Paso on vacation, and he missed the flight because of circumstances beyond his control.

US Airways didn’t respond to my request.

No question about it, US Airways did what it had to, contractually speaking. It isn’t required to do any more. But was this an appropriate response to a passenger in need?

  • TonyA_says

    Only the $220 of the $757 is non-refundable. The rest is refundable. So, theoretically, if they buy domestic tickets in the future (by exchanging their Y-UP ticket), the $220 can be use up first. Of course, the SWA upgrade would have been a better (cheaper) decision if they planned to travel in the future.

  • Joe_D_Messina

    Couldn’t agree with this more. People who feel they are a valued part of an organization have a sense of pride in what they are doing. They want the company to be seen in the best light possible because it’s an extension of themselves. But when they’re treated as necessary evils that are around only until the next outsourcing finds a way to make them expendable, they won’t care if you think the company stinks…because they think the company stinks, too.

  • TonyA_says

    Hey Michael, your economic analysis may be 100% correct and your opinions respected; but can we all please go back to the main discussion. There must be a lot of people like Charlie Price who need help. Maybe if we can think together, we can make some suggestions that similarly situated people can use. Peace.

    What should (could) Charlie Price have done differently so as not to lose money?

  • Michael__K

    I agree about the importance of the main discussion.  Sadly there seems to be a widespread sentiment in these comments (including the assertions about baggage fees that I was responding to) that passengers asked for the status quo and have no one but themselves to blame for it.

  • mikegun

    BOS-GFK. I was told “about” $554 RT because they did not price an exact itinerary…but would be happy to check flights for me. I declined saying I was expecting someone to pass away and just needed to budget.

    The fare required I leave within 3 days of booking and could change the return at no charge. 

    I saw fares online of over $1000 for a flight leaving tomorrow and returning after the weekend, I believe Monday was the date I put in.

  • Chasmosaur

    No, I concur – they don’t have to.  And as my late mother said once “Everyone’s got a dying mother at Christmas when there are flight delays.” (Long story short – stuck in Xmas delays, a couple we were talking to during the day knew we were at the top of the wait list for the first flight out to our mutual destination the next day.  The airline called our name at the end of boarding, the couple rushed to the counter, made a fuss, the counter agent told us to sit down and the loud couple boarded.  When they shut the door we asked WTF?  And they said that there had been a death in the family.  We’d chatted with them – there wasn’t.)

    But again – good customer service and basic kindness and decency goes a long way to earning customer loyalty.

  • TonyA_says

    Very nice of Delta to do this. They essentially gave you their lowest round-trip fare (plus the standard telephone fee) BUT they made it NO ADVANCE booking and WAIVED the change fee for the return date.

    The “open” (actually changeable) return date is one of the best features of a compassion fare. It’s amazing Delta even gave you their lowest fare. For comparison, the lowest one-way, No ADV Purchase costs (M class) $650 before tax.

    We can add Delta to our good guys list. Thanks.

  • TonyA_says

    Most people miscalculate the importance of a NO (or low) Change Fee.

    Here is one surprising observation – some US carriers have a lower ($100) change fee to International (S.E. Asian) destinations compared to Domestic cities. I guess they have to because their Asian competitors only charge $100 or give the first change for free. Most of Cathay Pacific’s fares now allow for OPEN RETURNS. Haven’t seen fares that flexible for quite a long time.

    I think it’s time consumers learn to pick fares for other features more than just price. Unfortunately, it’s real hard to see or understand the salient features if the only thing they see is price.

  • mikegun

    No need for a compassion fare on the horizon, just wanted to compare fares from 21 years ago. Amazing how it has only risen by about $50…plus a checked bag fee as well.

  • SoBeSparky

    This is absurd.  You buy a ticket according to known rules.  Stick to the rules. Airlines are in difficult enough financial problems without just throwing our rules and fees and let everyone (and everyone will claim similar circumstances, true or not) fly without cancellations penalties.

  • TonyA_says

    Now if only my kids’ college tuition remained the same it was 21 years ago, I will be the first to proclaim that colleges are compassionate.

    Your record keeping is simply amazing. Man, 21 years!

    Kidding aside, I have to eat some crow and admit that Delta has “compassion”. At least they removed almost all the restrictions from their lowest fare. I think that was what the OP was expecting.

    You know what, in the end, this is about good ole American Values that we were taught by our folks or grandparents. Some US carriers just don’t get it.

  • TonyA_says

    Yes it is absurd. People expect other carriers to act like Southwest  – no change fees, no no-show penalties, etc. Wouldn’t it be simpler if these folks just buy Southwest tickets instead of complaining about other airlines?

  • Michael__K

    Wholeheartedly agree with the last sentence.  Wish I had a good solution. 

    It’s both a user interface issue and a consumer education issue. 

    I suppose if one could set up preferences in response to questions designed to gauge how much value they place on various features, then maybe a flight-search engine can take those into account.

  • jim6555

    My mother, who lived in Boston, died suddenly a few years ago, I live in Tampa and purchased round trip tickets for myself and family to fly to Boston on Jet Blue. After the funeral, my sister asked if we could stay over the weekend. I explained that our tickets could not be changed without incurring a penalty. I decided to call Jet Blue to see what could be done. The agent who answered the call was sympathetic to our situation. She expressed condolences for the loss of my mother and, after checking with a supervisor, was able to put us on a Sunday afternoon flight with no penalty and no charge for the fare difference. I’ve never forgotten this kindness and try to use Jet Blue for all my flights to Boston or New York from Tampa (those are the only two domestic destinations that they serve from here).

  • Michael__K

    United’s policy states:

    Refunds (minus a $50 USD processing fee) will be provided in the event of death and, in some cases, illness and jury duty. This applies to all tickets, including revenue, MileagePlus award tickets, promotional, bulk and net
    fares.

    http://www.united.com/web/en-us/content/reservations/refunds/refunds.aspx

    USAirways doesn’t even have any provision in their contract as far as I can tell for a refund in the event of a passenger’s death.

  • Michael__K

    Who’s gonna do that for free?

    How much would it cost if they outsourced that to India or the Philippines also? :)

  • Michael__K

    Actually, many other airlines do have certain refund policy exceptions even for nonrefundable tickets.

    US Airways is a pioneering outcast in that regard.  As best I can tell, they do not even have an exception in the case of a passenger’s death. 

    You can choose to support this policy (use whatever euphemism you want if you don’t like the word “greed”) or you can follow patb’s suggestion and take this into account when deciding your travel plans (and hopefully encourage US Airway’s rivals not to copy them).

  • Dave_Z

    “It’s time to put an end to this scam.”

    I realize some people feel strongly about things like these. OTOH, let’s at least put words in their “generally defined” context lest we might get needlessly carried away.

    I may not like US Airways’ ticket rules here. However, they hardly qualify as a scam as long as they’re clearly stated. (and they have been for the most part…)

    Whether someone can afford to do something is solely up to them to decide, despite what others think or feel about it.

  • Dave_Z

    “I don’t believe in people taking advantage”

    Sigh, if only that were realistically true. Ask or check around.

    I’m sure some (if not many) of us want to be compassionate. We just choose when, where, who, why and how, more so if we can truly afford to.

  • Dave_Z

    “good customer service and basic kindness and decency goes a long way to earning customer loyalty.”

    Absolutely. Like maybe anything, though, that can create issues. Namely, it tends to raise expectations higher, to the point of the unrealistic or arguably unaffordable.

  • Dave_Z

    “good customer service and basic kindness and decency goes a long way to earning customer loyalty.”

    Absolutely. Like maybe anything, though, that can also create an issue. It tends to raise expectations higher, to the point of the unrealistic or arguably unaffordable.

  • http://pulse.yahoo.com/_OEPJGQPIEB75YYDE5CJY6R3VFE Carver Clark Farrow II

     Fair to other travelers?  No offense, but other travelers should not be a factor in my relationship with the airlines.  That’s between me and the airline.  What I negotiate with the airline has nothing to do with other travelers.  Its why I get two free bags on American and others don’t. It why I can upgrade, and others don’t.

  • http://pulse.yahoo.com/_OEPJGQPIEB75YYDE5CJY6R3VFE Carver Clark Farrow II

     I agree.  That’s why I fly American.  I had a nonrefundable ticket and I got very Ill on my first European trip.  I was hospitalized in Paris. Per policy, they allowed me to return to the US after the hospitalization and waived the change fee.  I approve of their policies and choose them for that reason.

  • http://pulse.yahoo.com/_OEPJGQPIEB75YYDE5CJY6R3VFE Carver Clark Farrow II

     I beg to differ.  One of the factors in choosing an airline or any business is how rigid are they in enforcing the rules.  Since I recently realized that I hadn’t obtained perfection or omniscience, I prefer to work with those businesses that will cut me some slack on occasion. In return, I spend my very hard earned dollars at their establishment.

  • Lindabator

    OMG!!!   Once again – a good reason WHY the airlines don’t take those excuses as reasons – after all, the only thing they’d manage to do is alienate a “real” customer such as yourselves while they cater to liars and whiners.  OUCH!

  • Lindabator

    OMG!!!   Once again – a good reason WHY the airlines don’t take those excuses as reasons – after all, the only thing they’d manage to do is alienate a “real” customer such as yourselves while they cater to liars and whiners.  OUCH!

  • Michael__K

    Alas, it appears that American dropped it’s illness exception as of December 8, 2010 (copying the lead of US Airways).

    But they do still retain exceptions for when a passenger or immediate family member passes away, unlike US Airways.

    http://www.aa.com/i18n/agency/Booking_Ticketing/Refunds/refunds_death_illness.jsp

  • http://proworkshop.net/go/kindle3G/ Sonya

    And with that said, my personal policies prevent me from doing business with companies with dumabss policies.  Thanks for the heads up.

  • Bob M

    How much is enough? I do sympathize with the problem, but where do you draw the line? Also trying to compare what US will do vs what WN will do is like trying to compare a good guy with a bad guy, they just don’t fit. I don’t have a problem with an airline charging a fee to refund or change tickets, its the cost of the fee itself. It does not cost $150.00 or more to do it. Obviously it dosen’t cost WN anything to put the account in a bank for a year and if it does it is minimal, the high fee charged by the legacy’s is just and always has been a money grab, they do it because they can.

  • Michelle C

    I didn’t go to the link but I interpret that to mean if the passenger becomes ill, dies, or requires jury duty they will be entitled to a refund minus $50.   I guess if the passenger dies the refund goes to the estate.  I do not interpret that to mean if a family member dies the passenger is entitled to a refund.

  • http://backseatflying.blogspot.com/ Gary Kung

    The argument will never be ended.

    Legally, both airlines are correct. Ethnically, US Airways should do more.

    But for real – should an airline stick to their own terms in protecting themselves? Yes.

    When there is a system, there will be a possibility to abuse. It is absolutely fine for US Airways not to do anything in this case.

    But as a passenger, you also have the choice not to fly with US Airways. You can cast your vote with your money to Southwest.

    However – I still don’t understand why 2 separate airlines.

  • Michael__K


    I didn’t go to the link

    Why not?  FYI, it contradicts your interpretation.