This is Adam James Faust, a 14-month-old boy from the Washington area. One day, Adam and one of his siblings got into a bathtub with their clothes on to play. The hot water got turned on and Adam suffered serious burns on 65 percent of his body, according to his parents’ blog.
It’s a tragic accident that required three months of painful treatment in Boston, 440 miles away. Enter JetBlue and one of the most extraordinary examples of corporate kindness I’ve ever seen.
The Fausts explain on their site:
We experienced a real miracle earlier today. When we started this whole process almost one month ago, JetBlue Airways ran a one-day sale. For one set price, JetBlue offered unlimited flying for 30 days. We jumped on the offer knowing we would be traveling between DC and Boston frequently during this time. We talked at length with the JetBlue agent, explaining our situation to her, while we were trying to figure out our best options to navigate this time.
This afternoon, this same JetBlue agent, a kindly woman named Cheyenne, called us here in Boston. She said she was so touched by Adam’s story, and what he had to experience, she wanted to help us any way she could. On behalf of JetBlue, she offered us eight free flight vouchers from JetBlue.
I JUST CAN’T BELIEVE THIS!!!!
There is so much goodness in this life. Many people who care and want to give and help. Show love in anyway they can. So many people have reached out to us during these weeks. Sometimes, John and I look at each other in disbelief. We know we have lots of great friends and family. We are just seeing how truly great you all are.
Thank you JetBlue and thanks to all of you!
This is a remarkable story, because JetBlue did it outside the glare of the media spotlight. It wasn’t some corporate donation — you know, the kind where an executive stands on stage with one of those oversize checks — but rather, it appears to have been done quietly, with no thought of getting credit.
I’m really impressed.
I’m a little confused, too. I mean, here’s an airline that has brought us some of the worst moments in recent commercial aviation, from tarmac strandings to the mistreatment of grandmothers. And yet, it has also brought us some of the best moments in commercial aviation. Like this one.
Maybe some of the concerns I have about JetBlue’s inconsistency will be addressed soon. I’ve asked to interview its head of customer service, a request that appears to still be under consideration by its public relations department.
Stay tuned for the answers.