It’s that time of year when you follow the herd to the mall and gorge on the displays.
That’s right, I’m talking about the irrational holiday shopping season. Think I’m overstating this? The authoritative National Retail Federation (NRF) predicts a 3.9 percent rise in holiday sales this year, meaning that collectively, Americans will buy $602 billion worth of gifts before the end of this year.
The average holiday shopper will drop $737 on gifts, décor and greeting cards, according to the NRF. That’s some serious gorging!
This year, I’m not going to tell you to avoid the frenzy. (What kind of Scrooge would I be?) Instead, as a service to consumers, let me help you understand what the other members of the swarm actually mean when they talk amongst themselves.
“5 things customers say during the holidays – and what they really mean”