Editor’s note: Want to be a travel blogger? Almost every day, someone asks me how it’s done. So I’ve decided to spend the next week answering that question. Comments? Please send ’em along or leave one below.
You can launch a travel blog right now, in the time it takes to read this post.
But not so fast! Just like every house needs a blueprint, you don’t want to build without a plan.
The blogosphere is littered with great sites that started with passion and fanfare and then flamed out. Why? They had no foundation, no plan, and ultimately, no reason for being. You don’t want to become a statistic.
This list shouldn’t be confused with my definitive list of travel blogs I like, although I happen to like all of these blogs. (That list is on the left side of this page — see “Friends”.) Nor should it be mistaken for your favorites.
It’s hard to find an airline blogger who hasn’t reported on the Scottevest scandal. Late last week, Delta Air Lines’ in-flight magazine turned down an ad for Scott Jordan’s jackets — an ad that offered a way to “beat the system” that requires air travelers pay for their checked bags.
Jordan has been aggressively pitching media, including me. Over the weekend, he left a message on my cell phone that promised “the backstory is more interesting than what’s been printed.” (See an updated comment from Jordan at the end of this interview.)
I was intrigued. Since Jordan has told his story to everyone already, I thought I’d try to get Delta’s side of the controversy. So far, the carrier has only issued terse rebuttals to Jordan’s claims, citing its policy of keeping business transactions confidential. I asked Marialice Harwood, publisher of Delta Sky Magazine, if she could fill in some of the gaps. Here’s our interview.
Can you give me the Reader’s Digest version of what happened?
On Wednesday of last week, our sales rep in New York received an inquiry from an agency, asking if they could get a page in the November issue of Sky. We asked if we could see the actual ad, which is standard when we have a new advertiser, and especially if we can’t tell what the ad is by the name.
Talk about déjà vu. It’s a holiday weekend. The Transportation Security Administration releases a vague new security directive, but it won’t tell us what’s in it. People start talking. Next thing you know, a blogger has published the entire document on his site.