In a world of personalized ads, here’s how to resist the come-ons — and come out on top

To get an idea of how smart marketers have become, spend a few minutes online. Just hint that you might be interested in a product by doing a search or browsing a big site like Amazon.com. It’s enough to trigger a never-ending cascade of ads that seems to follow you around, no matter where you go. Read more “In a world of personalized ads, here’s how to resist the come-ons — and come out on top”

Why do these gift cards keep disappearing?

Did you hear about the guy who ordered a gift card that didn’t work? When he tried to exchange it, the company told him to get lost.

True story. How do I know? Because it’s my story. Read more “Why do these gift cards keep disappearing?”

The four most dangerous words a consumer can hear

You can always cancel.

Those are the four most dangerous words a consumer can hear.

They’re often preceded by: “Don’t worry!” Read more “The four most dangerous words a consumer can hear”

Was I “scammed” by Amazon.com’s book seller program?

Lizet Pena sells her books through Amazon’s Seller Central, but now she owes the company money. What happened? And can she get a refund?
Read more “Was I “scammed” by Amazon.com’s book seller program?”