Avis adds $10 rental extension fee to offset “cost of reorganizing our fleet”

avis1When Drew Tipton tried to add a few more days to his Avis rental, he expected to pay the daily rate. But wait, what’s this on the bill? A $10 rental extension fee?

Yes, I believe it is.

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What’s a rental extension fee?

Tipton wondered. I did, too. So he asked.

Now, I have to say, the following form response from Avis is art.

Good art? Bad art? You decide.

Reports such as yours are most appreciated, since they help us target and correct areas of service which might be improved.

Any difficulties or problems encountered are a concern to us, and we apologize most sincerely for the inconvenience you were caused. I am sorry that you feel our agent did not inform you of this additional cost.

With the current economic situations, the rental car industry is tightening up in many ways. The rental extension fee offsets our cost of reorganizing our fleet to meet the needs of the other confirmed reservations. We do this by looking at the reservations in the system and moving our fleet to where they are needed most based on the reservations in the system.

Although we realize that we cannot make up for the disappointing experience, we do appreciate your contacting us.

If I can be of any further assistance, please let me know. Thank you for choosing Avis and we hope to see you at one of our rental counters very soon.

Tipton has his own opinion: “It’s PURE profit on their part,” he told me.

Maybe, but wouldn’t you pay $10 just to get one of those form letters? Well, maybe not.

(Photo: schmense/Flickr Creative Commons)

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