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Fractional
Hotel Pricing - What a Bargain!
The Travel Tightwad · January
21, 2002
Does your hotel charge
by the hour? I didn't have the nerve to ask the clerk when I checked into
an Ontario, CA, airport inn at 2 a.m. recently. I should have.
Fractional pricing, or charging a guest for only part of the day, isn't
limited to the no-tell motels of the world. Legitimate properties can,
at their discretion, lower your room prices based on the time of occupancy,
saving you up to half off the daily room rate.
Hotels tend to mark their rooms down fractionally at this time of the
year, when occupancy is low and they're struggling to remain competitive
with other properties that are deeply discounting rates. Consider my experience,
which happened in January in a half-empty California hotel.
My red-eye flight from Phoenix to Ontario was delayed by an hour, and
when I arrived at the car rental counter, it was closed. I only had two
choices: either call a relative or get a room for the night. I don't know
about you, but my family doesn't like to be woken up at 2 a.m. and asked
to come to the airport. In fact, they're very inconvenienced by it.
I went to the phone bank and called the first hotel. "Got any rooms?"
I asked.
Yes, I was told. The rate was $80 a night.
At this point in my trip, I couldn't really think straight. I'd been on
a plane for what seemed like days. The smoky terminals and noisy slot
machines on the Las Vegas layover had worn me down. "I'll take it," I
whispered. "Just send someone over to pick me up."
Later that morning when I checked out of the hotel, the receptionist looked
at my arrival time and squinted at her terminal. "You haven't been here
that long, Mr. Elliott. I'm going to adjust your bill." And she did. She
revised it from $80 to $40. I gratefully accepted her discount, but as
I signed on the dotted line, curiosity got the better of me.
Was she just being nice because I'd only slept five hours, or was there
an official "by the hour" price?
"We have a half-day rate," she said. "It's not something we advertise,
but it's in the system."
This isn't a lodging trend that's unique to airport hotels. Bruce Blondina,
a consultant based in Ledgewood, NJ, says the same thing happened to him
when he checked into his Manhattan hotel at 2 a.m. on Saturday, even though
he'd had a reservation for Friday night. "The desk clerk decided not to
charge me," he recalls.
At the Boston Marriott Copley Place, traveler Kenji Hubbard had his room
rate reduced to $175 because he only stayed a half-day, a savings of $14
a night. That's not as dramatic a discount, but over several hotel stays,
it could really add up.
How do you find out if your hotel prices rooms fractionally? It's not
a question you'll necessarily get an honest answer to over the phone.
I mean, if you were an innkeeper, would you ever admit to pricing rooms
by the half-day? Even Basil Fawlty knows that's bad for business.
Instead, time your arrival carefully. If you can push your check-in past
midnight, then you stand an excellent chance of getting a significant
reduction. Especially if there are uncontrollable circumstances (a late
flight, traffic, or bad weather), then your hotel is likely to either
offer you a half-day rate or discount.
A word of warning: Don't try this with a small hotel or bed and breakfast.
Obviously, those properties don't have someone on duty 24 hours a day,
so you'll only end up waking the innkeeper and then irritating him the
next day by asking for a price break. I'd recommend taking advantage of
fractional pricing at the right time of year (mid-winter), at the right
property (a large chain hotel), and under the right circumstances (you've
already cautioned them about a late arrival).
Otherwise, just pay the daily rate. And be grateful you haven't checked
into a place that offers rooms by the hour.
Christopher
Elliott is a travel commentator based in Key Largo, Fla. All e-mailed
questions may be edited, condensed or republished at the site's discretion.
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