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Take Advantage
of 'Fatigue' Deals
The Travel Tightwad · January
8, 2002
It's only a few minutes
into the 10-hour flight from Vienna to Washington and already I'm thinking,
"Please just send me to the cargo hold."
At least the freight doesn't have to put up with a middle seat, with surly
flight attendants, with screaming infants (one on each side), or a headset
and video screen that are short-circuiting. At least the payload on Air
Murphy has 10 hours of peace and quiet, and probably more legroom than
my bulkhead seat offers.
My nightmare flight from hell isn't so much the exception as it is the
rule these days, particularly in the U.S. and Canada. It's gotten so bad
that people refuse to travel.
A quick look at a few numbers would reveal why. Airlines spent the latter
part of the 1990s raising fares and cutting service. From January 1996
to January 2001, the average one-way airfare increased 33 percent, from
$230 to $305, according to American Express.
Meanwhile, airlines cut corners wherever possible to maximize profits.
The major U.S. carriers moved economy class seats closer together in order
to wedge in more passengers, they reduced or eliminated meals on flights,
and they lessened the amount of fresh air pumped into the cabin. Service
levels deteriorated in tandem, as airlines lost more luggage and chalked
up more delays than any other time in recent memory.
Now people are refusing to fly.
"I'm tired of travel," says Keith Klarin, a former frequent flier based
in Palm City, FL. "I use to love it. But that was when I had no problem
using mileage to upgrade to business class and there were fewer hassles
at the airport."
Agrees Leslie Butts, who is a sales manager for a percussion company:
"I'm tired of poor service. The home office is looking better and better."
The airline industry is starting to realize that it made some mistakes.
Quite a few, actually. It knows that the economic downturn and the September
11 terrorist attacks had very little to do with our national sense of
travel fatigue, and although it won't publicly admit it, we know that
it knows. We also know that it's doing something about it: lowering fares
and maybe even acting nice to us for a change.
For example:
- Ailing US Airways
recently cut fares to Florida and 16 Caribbean destinations at a time
when it usually raises them. Prices started as low as $138 round-trip
in some markets. Although this particular sale will be over by the time
this column appears, it's a safe bet that rates to warm-weather destinations
will remain low during the cold months.
- ATA's recent "Way
to go Sale" offered obscenely low prices (starting at just $150) plus
savings of an additional $10 if you booked online. ATA is locked in
a fierce battle for customers with United Airlines, so look for it to
match most ATA sales. Also, even though "Way to go" may be long gone
by the time you read this, keep a close eye on the ATA site for more
similar offers.
- Northwest Airlines
is being extra nice to its customers by offering them the good seats
at a good price. It cut fares on its World Business Class seats from
the U.S. to select European destinations to the point where just about
anyone could afford them. I did a double take when I read about some
of the rates (just $610 round-trip from New York to Zurich, for example).
That's almost the same amount I paid for my flight to Vienna on Air
Murphy.
You might wonder why
I'm mentioning older specials. Two reasons: First, fare sales are fleeting
things that are here today and gone tomorrow. It's practically impossible
to keep up with them in a column. But more importantly, the sales pinpoint
which carriers are the most affected by our travel fatigue.
Look to them for future bargains.
Christopher
Elliott is a travel commentator based in Key Largo, Fla. All e-mailed
questions may be edited, condensed or republished at the site's discretion.
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