Hotwire’s half-star mistake

airport hiltonQuestion: I’ve used Hotwire.com many times, and have been happy with it. I’m also a former airline employee and seasoned traveler, so I am not ignorant of the travel industry. But I’m having some trouble with Hotwire’s star ratings, and could use a little help from you.

I am driving to Chicago for a convention in a couple of weeks. After confirming the area I wanted to stay in, I checked the star ratings to make a choice in hotels.

The only hotel I did not want to stay in was the Hilton at the airport. Hotwire shows the Hilton rated 3-1/2 stars, so I chose a 4-star option in the area.

Needless to say, the hotel I got was the Hilton O’Hare. Hotwire informed me that it had just changed the rating for that particular hotel to four stars last week and would not change my reservation per their rules. I tried to explain that they still have Hiltons listed as 3-1/2 stars, but to no avail. The hotel Web site lists the AAA hotel rating at three diamonds. The customer service rep said he does make exceptions but would not in this case. What should I do? — Debbie Burk, Eagan, Minn.

Answer: If you asked for a 4-star hotel, then Hotwire shouldn’t have given you a room at the Hilton. The representative you spoke with should have changed your hotel immediately instead of arguing with you about an “exception.”

It helps to understand how Hotwire works. The site offers airfares, car rentals and hotel rooms at deep discounts, but you don’t find out the name of the airline, car rental company or hotel until after you’ve booked. A ticket or room bought through Hotwire is referred to as “opaque” because you only find out a few details about it before you commit to buying.

In your case, you could specify the neighborhood and amenities, but not the actual hotel. Like other travel sites, Hotwire rates its hotels by star rating, which denote the types of amenities you can expect. The difference between a 3-1/2 and 4-star rating is slight. A 3-1/2-star property is described as a “classic, polished” hotel featuring a “well-known, on-site restaurant and “large, quality-rooms,” while a 4-star resort is described as a “distinctive establishment” with “gourmet dining” and guestrooms with “upscale furnishings, bedding and bath products.”

The full description of Hotwire’s star ratings can be found online.

For what it’s worth, Hotwire cited Hilton properties as an example of a 3-1/2-star hotel when I checked.

This is the type of complaint that is more easily resolved with e-mails than phone calls. A brief, cordial note to Hotwire with screenshots attached should get the job done. But your written request to review Hilton’s star rating was met with a form response, insisting that the company stands by its current rating and refusing your request to move to another property.

When a company digs in its heels, you have a number of other options, including a credit card dispute, a trip to small claims court or a note to yours truly. I contacted Hotwire on your behalf, and it agreed to let you change your hotel.

(Photo: aka Kath/Flickr Creative Commons)

  • Justin

    So the lesson here, avoid hotwire. Better yet, book direct with the property or through AAA. Why even bother with these sites? Quite honestly, I don’t see much a savings when I have compared rates. From reading your blog, I find more horror stories than happy customers it seems. Sure, it’s your job and you don’t highlight the satisfied customers. Yet, the horror stories probably represent quite a few who don’t know you exist. Save yourself the trouble next time sir and just book yourself at the place you want!

  • Carly

    Justin – I recently traveled to Seattle with a friend. We’re both in our mid-twenties; I’m a teacher and she’s a grad student. We’re used to traveling in Europe and Central America on the cheap, and thought we’d look at hostels in Seattle. For a room with a double bed and a shared bathroom, we found rates of $75-$86 per night before taxes. I tried using Priceline (which I’m sure you know is similar to Hotwire), and we got into the four-star Sheraton for $90 (total, with tax) per night. FOUR DOLLARS LESS THAN THE YOUTH HOSTEL! We had an awesome stay and I will continue to try Priceline and Hotwire for trips where the accommodations are a minor part of the experience.

  • Hester

    And once again we have a travel company that won’t do the right thing until someone from the media contacts them. Typical. Thank God we have Mr. Elliott to keep these companies honest. But what a shame that we need him to do it.

  • Al

    People who block off the entire opaque websites with a DO NOT CROSS crime scene tape are missing out on amazing bargains. I’ve gotten rooms at 80% discounts in Europe and domestically at 4* hotels for me and my family(ex. $80/night for a 300 Euro room). But you need to do some work. Read betterbidding.com to get an idea of how to play the game well and minimize your risk of making a mistake.

    This sounds like it was Hotwire’s fault. If Chris was not able to help, I would have initiated a cc dispute with screenshots. Amex has a very good investigation team. That is even if Hotwire would have answered the dispute. The time someone would spend on it is probably not worth whatever the customer paid for the room.

  • Jesse

    Hotwire and Priceline may make some folks a little nervous but they really have FANTASTIC deals. In this case, yes, Hotwire was misleading, but that’s not a reason to toss the whole site out.

    I had to go to Anchorage during peak season last minute a few years ago. The cheapest downtown hotel room I could find on traditional web sites was $180/night. With Priceline, I ended up getting TWO nights for $85 total … so roughly a 75% savings.

  • David Z

    I find more horror stories than happy customers it seems.

    Well, how many customers post online their happy experiences with a vendor as opposed to bad ones? Or what’s possibly the ratio of, say, good to bad ones?

    Unfortunately there are lots of people out there who really prefer to book mainly on price. And companies like Hotwire.com exist to serve that.

    As Al said, though, a little more work can cut down the risk of having a bad one. Just wish Al or someone can at least give a hint what that little more work is. :)

  • http://www.brandlogic.com Emerson

    I’ve consistently gotten great deals on Hotwire…well below anything offered on the hotels’ sites. Often you can tell what hotel you are buying by looking at the packages (hotel, air and car) where the hotel names show. Then book the “nameless” hotel that matches the description

  • Carver

    Saying avoiding Hotwire and Priceline is silly. Like anything else, it all depends on your needs and requirements. My needs makes priceline and hotwire pretty useless. But someone else with greater flexibility might benefit.

    Basically, like others have stated, its a matter of doing your homework and determing what is in your own best interest.

  • Frank

    Sites like Hotwire and Priceline are crap. I would never pay for something before knowing exactly what I was getting.

    Also priceline is full of sh*t. Their ‘name their price’ is only of benefit to them, not you.

    When negotiating, you never want to tell the seller the highest amount you are willing to pay, because if you do, surprise surprise, he decides thats the lowest amount he’s willing to accept. Instead (AFTER seeing exactly what you are making an offer on, or at least a specific description (eg ebay)), you make an offer, that you hope if more than the lowest amount the seller will accept. If its not, the seller can counteroffer with a higher amount, and negotiations proceed. It is possible for a sale to complete with neither party knowing how (high/low) the other party would have gone, but as long as both parties accept the last offered amount, the deal is done.

  • Lianne

    To me, opaque sites are fantastic as long as you know the area you’re traveling too and you’re willing to put up with the occasional disappointment in order to get a great deal. Once or twice Hotwirse has put me hotels that were being renovated (hence the great deal) but since all I was looking for was a clean place to put my head for the night it didn’t really matter to me. Plus when I politely voiced my dissappointment with the front desk, in both cases they comped me breakfast!

  • Mike

    Frank, even priceline can be a good deal if you know what you are doing. Someone mentioned betterbidding.com but a site called biddingfortravel has also done well for me. You need to learn the game and how to play it. You offer low, move between star ratings and when you see a counter offer, you up your bid slightly, but not to the counter offer. As long as you are somewhat flexible on your location choice, you can get amazing deals.

    Yes, there are times that booking directly is just as cheap, or maybe even cheaper, but sites liek priceline and hotwire do offer advantages.

    In this case, hotwire shouldn’t have given a problem at all and should have changed the hotel asap. their own star rating clearly did not match the property that was purchased.

  • LeeAnne

    Frank, it’s unfortunate that you just write these sites off without understanding how they work…which you clearly don’t.

    With Priceline, you don’t offer the *highest* amount – you offer the lowest, and move up from there. Can’t do that, you say? Wrong! Go read the instructions at biddingfortravel.com, and it explains it. Not only that, but by using that site you can even determine exactly which hotel you’ll get…or at the very least, narrow it down to a few, so you really do know what you’re getting…and if you do it right, you’ll know exactly how much you’re saving off the lowest price available elsewhere. Of course you have to be patient, do your research, and learn how to work it…but that’s what we frequent travelers do, right? We learn how to work the system and get the best deals.

    Last year I got two rooms at the Palazzo for three nights, for less than HALF the lowest rate obtainable anywhere else. I know this because I did my homework…which is what you have to do if you’re going to be able to take advantage of the benefits of Priceline. I saved something like $900 – not something to smirk at.

    If you’re impatient, unknowledgeable about travel and hotel pricing, and just want to book a room regardless of the price, then Priceline is not for you. But for those of us who want to get great deals and don’t mind putting in a little work to do it, it is very much worth it.

    As for Hotwire, you don’t bid on Hotwire. They tell YOU the price. You get to decide if you want to pay it. As others have pointed out, it’s all about knowing the area, and doing some research to get a good idea of which hotel you’ll get. I too have scored on Hotwire – on a night in Seattle when we wanted a room just for one night and didn’t want to pay a lot, rather than stay at some cheap motel we ended up at a 4-star hotel, for the same price. We would have been fine at a motel, but…why? Why not go stay somewhere really NICE for the same price?

    Are you beginning to see how this works? I hope so. It would be a shame for people who haven’t used them before to come in here, read your comments, and decide not to bother trying.

  • Chicky

    I’ve had good luck with Priceline and Hotwire, but I’ve never used them for hotels–just car rentals. That’s because I don’t particularly care what company rents my car, as long as I’m paying the price I agreed to pay and getting the car class I selected. I got the best deal from Priceline on a rental car from DEN–it was about $15 cheaper per day than just going straight to the company’s web site. So you can do OK with these sites, but like everyone else said–do your research.

  • http://Hotmail David

    A tempest in a teapot.

  • Erica

    I had a terrible experience with Hotwire and I have told my entire network of family and friends to never use them again. Several years ago my debit card number was stolen. The bank contacted me and I immediately put a stop payment on all transactions connected to this Visa card and cancelled the card. The week before this happened I had made a reservation via Hotwire for a rental car using my AMEX card. We had no trouble with picking up the rental car the following month. However, several months later I tried to make another reservation using Hotwire and the website kept giving me an error message and said I had to contact Customer Service. I called them and a man said someone would call. me.

    The next day I got a call on my cell phone from a man who literally YELLED at me over the phone, accused me of scamming Hotwire and told me I (and every member of my family) was banned from ever using their services again. When I asked why, he claimed that I had disputed the charge to my AMEX card and they had had to fight this scam. When I pointed out to him that I have NEVER received any notice from AMEX that there was a disputed charge he yelled again that I was a liar. Nothing I said could convince him that I had never disputed a charge from AMEX. I even called AMEX and they said they had no record of any dispute. So, I’m banned from Hotwire and that’s ok. After their incredibly rude treatment I have no desire to ever use their services again.

  • Kevin M

    @LeeAnne, with respect, “people who haven’t used them [opaque sites] before” are unlikely to consistently have the good experiences that experienced travelers who know how to play the system do. Anyone who’s never used Hotwire or Priceline is unlikely to know there are sites out there which point out the pitfalls one can face, and he’s certainly unlikely to know the tricks for getting around the “no bidding twice in a row” type rules that require you to change your bid somewhat, etc.

    Perhaps a comparison would be people who have never played blackjack sitting down at a gaming table. Some of them, no doubt, will come out ahead quickly. Others will rapidly lose their shirts. Experienced players around them are more likely to know when it’s in their best interests to stand.

    After all, the opaque sites like to make you think that the only reason they’re putting rooms out there is that they’re horribly underbooked and so willing to take almost any reasonable bid. The truth is, many hotels put a few rooms on the opaque sites constantly as a way of testing the market for what it will bear – seeing if people will snap up a room if it’s 10% off or if it takes 20%. Or whatever. After all, the hotel is likely to think this way: We know we’ll have a room that will otherwise go unused at full price. We can either take lowball bids to fill the room, no matter what; or we can use that vacant room to see just what it really takes to snag that extra customer – and get valuable information as well as filling the room with less of a discount. It’s a no-brainer.

  • LeeAnne

    @Kevin – I don’t disagree with you. My sole point was that these sites CAN and DO offer great deals, IF you take the time to learn how to use them. Posting that these sites are “crap” is kind of silly – because it’s simply not true. They don’t work if you don’t learn how to use them, but then if people listen to posters like Frank who say they are “crap,” they’ll never bother to learn, will they?

  • Carver

    @Kevin

    I would echo LeeAnne’s comments. Any booking site works best when you know how the system works and can plan accordingly. I personally don’t use priceline and hotwire because I’m very particular about hotels. So I book directly with the hotel. However, even then, there are numerous strategies for getting better deals.

    The person with more knowledge is always in the stronger position.

  • David Z

    The person with more knowledge is always in the stronger position.

    And as a Steven Segal movie line goes….chance favors the prepared mind. :)

  • B Do

    I had a similar situation happened to me with Priceline back in 2005, with several screen shots and hard copies to “prove” that what Priceline sold me was not a 4-star hotel (the vacation package rated the same hotel as a 3-star). I called, e-mailed, faxed, and was “assisted” by 9 “travel services specialists”, and eventually reached Priceline.com Executive Offices, Maureen N, by e-mail and phone. The written response was:

    “We are writing to let you know that we have received your email in our
    Executive Offices. Due to the nature of your concern, we would like to
    speak with you directly by phone. Please be advised that I will be
    reiterating the non-changeable information that has been discussed with
    the Customer Service Representatives.”

    “All properties offered through priceline.com have been evaluated
    according to the specific star level standards that we have developed
    exclusively for our program and described on our web site. While you may
    feel that the Sheraton Gateway Los Angeles should have a different star
    rating or is rated differently by other groups, we are confident that
    our four star rating of this property is correct. The reservation
    remains non-changeable.”

    Hey it was rated differently by Priceline themselves! Again, she was unwilling to address the issue about the inconsistent star rating between the opague and vacation products. The star rating was changed the day before the bidding, as I had tried to bid a hotel room the night before. I was not asking for a refund. So I filed a complaint with BBB of Conneticut, where Priceline was a member, and the matter was not resolved in my favor. A lawyer friend suggested me to go to small claims court, but for about $300 it’s simply not worth the effort. I e-mailed Mr Elliott but never received a reply from him.

    So I stayed at the hotel and I was assigned to a room that was not ready, with towels on the floor and trash can full. There were some other issues with the hotel as well. While the hotel might have four-star “facility”, it did not provide the corresponding “service”. Not to mentioned that the issue with inconsistent star rating was never addressed, not with the Executive Offices. Since then, I have spent a few thousand dollars at Hotwire and other web sites, and I have not purchased any travel products, even traditional ones, from Priceline again.

  • Christopher Elliott

    @B Do, I’m sorry for not responding to your note. I try to answer every email I receive personally, but didn’t in your case. I’ve searched my records and can find no record of having received your request.

  • Karen Miller

    Just purchased a 4 star hotel for downtown LA. When the hotel name was revealed it was the Sheraton Los Angeles–a 3.5 star on Hotwires Packages page, Hotels.com and Expedia.com. Hotels.com and Expedia are sister companies of Hotwire. I called Hotwire immediately after the purchase to complain and to have the purchase refunded to no avail. I was told that upon check-in if there is a problem with the cleanliness etc with the hotel that Hotwire would make a change. The Hotwire rep kept telling me I wasn’t giving the hotel a chance?? I wanted a 4 star and would not have purchased a 3.5 star.

    I gave Hotwire another call to see if I could escalate my complaint–their own Hotwire site plus Hotels.com and Expedia list this property as 3.5 stars. After explaining the situation to the first associate she apologized and said that this was a discrepancy and she would escalate my complaint to a supervisor. Cassie, the supervisor, was no help at all. She said that the ratings were set by Hotwire and to not compare those ratings to Hotels or Expedia even though they all owned by the same company. What about that 3.5 stars on Hotwires own site–she said ignore that rating as well because that page doesn’t belong to Hotwire. What??? It is on Hotwires page. She refused to cancel this hotel and book me into a four star as I had wanted.

    Can you help? And if you can’t please make a post about the deceptive hotel ratings of Hotwire out to the public?