How to turn customers into critics? It’s in the fine print

As a lawyer, Sam Wyrick is no stranger to fine print. So when Spirit Airlines canceled his flight during its recent strike, he did what any respectable attorney would do: He read Spirit’s contract of carriage, the legal agreement between the airline and its passengers.

Unfortunately, so had the airline employee he dealt with. And Spirit apparently interpreted its own contract very differently.

“Two Spirit representatives — one on the ground at LaGuardia and one at a call center, had said if Spirit canceled our flight, we would be called and rebooked, on another airline if necessary,” he remembers.

But after it notified him that his flight to Myrtle Beach, S.C., was grounded, the airline changed its tune. It offered him a flight credit and a $100 voucher. (Never mind that Section 9.2 of Spirit’s contract suggests it owes him a refund.)

Wyrick had a better idea. After shelling out $1,220 for replacement tickets, he’s pursuing Spirit for damages. As the strike wore on, Spirit began offering some passengers full refunds, but it was clearly unhappy about having to give anyone their money back, even though it should have done so without question for every single stranded passenger.

It isn’t just airlines that are creatively re-interpreting their own terms and conditions, as well as the law of the land, to their own benefit (although there’s no shortage of airlines engaged in these practices). Other travel companies — including cruise lines, car rental agencies and, of course, travel insurance companies — also take liberties when it comes to their obligation to their customers.

These dubious, and sometimes outright fraudulent, interpretations are being implemented with the apparent blessing of management, who see the maneuverings as profit opportunities.

Me? I see them as opportunities to turn customers into outspoken critics.

Here are a few recent examples of travel companies who aren’t shooting straight:
Involuntary or voluntary?

The difference can mean hundreds of dollars in compensation. That’s because the government has specific rules about what passengers must get when they’re denied boarding involuntarily. But no such rules exist if someone voluntarily surrenders a seat.

It’s a problem Denise Smith’s husband, Greg, ran into when United overbooked his flight from Washington to Toronto and denied him boarding.
Initially, she says, United didn’t offer him anything. (Under DOT rules, airlines are required to give all passengers who are bumped involuntarily a written statement describing their rights. Travelers who don’t get to fly are frequently entitled to denied boarding compensation in the form of a check or cash.)

When he told a representative he was entitled to some compensation, United offered to cut him a check — for $84. “I was able to write a complaint letter and get it to the people who had the power to resolve the issue to my satisfaction,” his wife recalled. “I received a written apology from United attached to the travel voucher I requested.”

Not a fare tax

I recently got an e-mail from an exasperated travel agent. Seems his client had to cancel a Holland America cruise, and was entitled to a 50 percent refund. But what portion of the fare was refundable?

“Holland America is refunding the government taxes, but not the port taxes,” he told me. “They claim that these taxes were built into the cruise fare and is subject to the same penalty as the fare.”

How clever. By drawing a distinction between a government and port tax, the cruise line was able to pocket 50 percent of his customer’s port taxes. Under section B of Holland America’s cruise contract, the legal agreement between it and passengers, no clear distinction is drawn between taxes and port fees.

Arbitrate this!

True story: When Ilana Goldman’s travel insurance claim was denied, her contract left her with two choices: An appeal or arbitration. Her appeal was rejected, so she took her case to arbitration. The response? “The Association declines to administer this matter,” the American Arbitration Association said in a written response. “The business in this matter has not complied with our requests in the past to abide by the Consumer Rules and/or Consumer Due Process Protocol.”

In other words, Goldman signed a contract that — because of its unique definition of “arbitration” — would send her in endless circles.
Goldman thought “arbitration” meant mediation. Her insurance company, however, thought it would get rid of her. I recommended a third option — taking her case to small claims court. Any competent judge would see the absurdity of her insurance company’s arbitration clause and rule in her favor.

Lessons learned

Question is, what do you do when your travel company tries to bend or stretch a definition? We didn’t all have the benefit of a contracts law class, but let’s go back to Wyrick, who is an attorney. He believes that even if a company’s definition prevails, their contract may not be sound.

“One of the interesting concepts covered in contract law in law school is what is known as a contract of adhesion — a contract that is totally skewed in favor of the party with superior bargaining power,” he told me. These unfair contracts are generally held as unenforceable because they offended the court’s conscience. He wondered: Was Spirit’s agreement such a contract, waiting to be tested?

I go over ticket contracts all the time, and I can think of countless other agreements that may be contracts of adhesion. But who has the time or the resources to go to court?

A faster way to get the travel company to see things your way is to appeal the creative definition to someone higher up (and hopefully, more clear-headed) than the employee telling you that the mechanical delay is an “extraordinary” circumstance, and therefore they owe you nothing under EU 261, or to arbitrate an un-arbritratable dispute, or that a port tax isn’t a tax, strictly speaking. A competent manager will listen and hopefully, do the right thing.

Failing that, there’s a new wiki of names, e-mail addresses and phone numbers of customer service managers that I’ve just created. It’s called On Your Side, and you may be able to find someone who can help.

In other words, if they’re getting creative, maybe it’s time for us to get creative, too.

(Photo: sun side/Flickr Creative Commons)

  • SirWired

    Spirit simply doesn’t care what their customers think of them. Their CoC was not the least bit ambiguous; they don’t offer booking on another carrier (and given how cheap they are, it is unlikely they would do so voluntarily), and they DO offer full refunds in the event of a cancellation by the airline, for any reason. If they had absolutely refused to provide refunds, that would be a story, but I haven’t seen any reports yet of customers being denied strike refunds once a refund was demanded.

    However, I think a lawsuit against Spirit trying to recover the full cost of replacement tickets will fail; I don’t think a failure to secure alternate transportation qualifies as a Contract of Adhesion.

    I can see HAL’s position with their cruise refund. The initial booking statement should clearly spell out what is taxes and what is fare, as they are separate line-items on the invoice.

    I suspect that the port fees are paid based on factors like the ship tonnage; even if the ship pulls with the berth empty, it would owe the same fee, and therefore it’s reasonable to include it under the non-fully-refundable fare since the line would have to pay the fee for an empty berth. I’m guessing the taxes are levied on a per-pax basis, so if the pax isn’t there, the line (and therefore pax) doesn’t pay.

    That one about the trip insurance is bad. Why any reluctance to name the company?

  • Denise Smith

    I’m the Denise Smith from one of the stories, and my husband just took off this morning on a United flight using the free ticket voucher we received. Everything’s going good so far, and we’re actually hoping that they put a note on his file about this being a compensation ticket so they won’t bump him at his connecting airport. :)

    When we went to book his flight, though, United let us know a few things. First, they claim they’re no longer issuing free ticket vouchers for bumped passengers. Second, you have to either process the ticket purchase by mail or by personally going to a United ticket counter in an airport to get the tickets. They also let us know that *only* the cost of the ticket and its taxes are covered and only for the cheapest seats they have. If you have checked bags you have to pay for them yourself, and then they hit you with all of the “extras” like extra leg room, premium menus, and preferential security screening.

    So far we’re still happy with the resolution of our case. If my husband’s travel completes without any airline incidents I intend to write United a complimentary letter thanking them for making it right.

    In the mean time, I’m still thankful to Chris for his guidance on how to get the airlines to abide by their own rules!

  • Carver

    @Sirwired.

    Regarding Spirit, the CoC aren’t as clear as you might think. The issue that Wyrick is probably hanging his hat on is that Sprit states that if your flight is cancelled it will book you on the next available flight with open seats.. If Spirit failed to do so, then it breached its contract. As such, Wyrick has an excellent argument that it is reasonably foreseeable that if Spirit fails to honors its committment, a passenger will have to pay the high, walk up fare. I think Wyrick has more than a fighting chance in a small claims court.

  • SirWired

    @Carver

    Section 9.2.3 of the CoC covers refunds for canceled flights. It’s pretty straightforward: If you get canceled or schedule changed in excess of 2 hours, you get your choice of a) re-accommodation [on Spirit] (not possible during the strike) b) voucher or c) refund. I could totally see it being a “Contract of Adhesion” if a refund wasn’t an option…

    Nowhere in there does it say that they will pay for a flight on another carrier in return for a canceled flight. A more customer-focused carrier might do so, but Spirit doesn’t. (And, depending on your fare class, legacy carriers might not do so either; as a non-travel-agent, the rules on cross-carrier endorsing are completely opaque to me. I do know that Spirit has no such cross-endorsing agreements.)

    Is it foreseeable that you would have to pay more elsewhere to get from point A to point B? Yes. Just as it is foreseeable that your flight to FLL being canceled might lead you to miss a cruise. Common Carriers have never been responsible for consequential damages, and I think this is a fairly well-settled area of law. Having a contract declared a Contract of Adhesion is a pretty high bar to pass. I’m not saying this isn’t a lopsided contract, just that it isn’t so tilted as to be “shocking to the conscience.”

  • Carver

    @Sirwired

    The problem is that Spirit refused to give a refund. As such, it violated its own CoC.

    The consequential damages analysis in incorrect.

    Walk-up fares are amost always more expensive than other fares. If an ailine cancels your trip, particular day of travel, its a no-brainer that you will have to pay more money to get to your destination. That’s not a consequential damage, that would be direct damages.

    However, being unable to do whatever you were planning on doing once you got to your destination would be consequential damages and you would be correct, not the airline’s problem.

  • Jason

    Denise Smith,

    You where offered $84 for oversold flight because your one way ticket I assume was $84 or $168 (depending how United interpret its own rules). When you bought that ticket you agreed to term and conditions and airline contract of carriage. According to United contract of carriage, you entitled to 200% of fare you paid for one way or 50 % of the amount described above (which is in my opinion 100 % of the one way fare you paid) if the alternative flight they rebook you on arrives to your destination no later then 4 hours from the original flight. There is also a cap on a maximum pay off amount. So, if your one way ticket was $84 and United offered an alternative flight arriving within 4 hrs from the original flight I don’t see why you should be getting a free flight voucher on top of the check you received. It’s a chance we are all taking when buying discounted fare.