Maybe it was the string of customer-service disasters, starting with the Costa Concordia tragedy last year and leading up to the recent Carnival Triumph “poop” cruise, on which passengers were left adrift in the Gulf of Mexico for five days without working toilets.
Maybe it was the threat of government regulation from Sen. Charles Schumer (D.-N.Y.), a vocal critic of the cruise industry, that made it move.
Then again, maybe we should just take the cruise industry at its word on its decision, announced just before the Memorial Day holiday, to introduce a passenger “bill of rights.”
But here’s what we have: a promise by the Cruise Lines International Association (CLIA) to add a list of “rights” to its ticket contracts, the legal agreement between passengers and the cruise line.
These include the right to leave a docked ship if it can’t provide essentials such as food, water, bathroom facilities and medical care; the right to a full refund for a trip canceled because of mechanical failures, or a partial refund if a trip is cut short for the same reason; and the right to timely updates about any changes in a ship’s itinerary caused by a mechanical failure or an emergency.
None of these rights are new. Instead, they codify “many longstanding practices of CLIA,” according to Christine Duffy, the organization’s chief executive. “The cruise industry is committed to continuing to deliver against the high standards we set for ourselves in all areas of shipboard operations,” she adds.
But would the bill have affected the outcome of any recent customer-service meltdowns, including the Triumph fiasco, or even the latest disaster, a fire that cut short a sailing on Royal Caribbean’s Grandeur of the Seas last month? Stewart Chiron, a consultant who founded a marketing company that specializes in cruises, says that the answer is “no.”
Rather, he thinks that the reason for the bill is political. Late last year, CLIA merged with several trade groups, including the European Cruise Council, the Asia Cruise Association and the Passenger Shipping Association, and is just taking the new organization on a “test drive” with this bill.
“It made sense to quickly agree on a consistent cruise passenger bill of rights,” he says.
Perhaps too quickly. Although CLIA representatives claim that they collaborated closely with Schumer on the bill, the senator appeared to be caught off guard by the sudden announcement, made at a time when no one was likely to pay attention to it.
In a letter to CLIA, Schumer pressed the association for specifics on its new pledge. Who determines that essential provisions such as food and water can’t be provided? What exactly are the cruise lines’ current reimbursement practices? How will passengers be notified of changes to their itinerary?
Schumer has called the bill “a step in the right direction” but has stopped short of endorsing it. “I still have many remaining questions, both on the content and how the bill of rights will be enforced,” he told the Associated Press. A CLIA representative said that the organization will answer him “soon.”