Please vote for your favorite Twitter personality

Here you go! These are the finalists for your favorite Twitter personality of 2012 list.

I appreciate your help in narrowing the list down to 24 nominees. There were many deserving candidates.

Now it’s your turn to vote. The top 12 will make the final list. Polling ends on Black Friday, Nov. 25.

Good luck.

(Photo: Paul Snelling/Flickr)


“It’s extremely difficult to craft the right response to avoid ending up in the fray”

Let’s turn the tables and take a look at customer service from the other side. I recently received a request for help from the unlikeliest of places: the general counsel for a fast-food chain. She wanted to know how to handle the increasing number of complaints that were emerging through social media.

By way of full disclosure, the On Your Side wiki has begun posting the Twitter accounts of corporations, since it’s often a highly effective way of making first contact with a company.

I wanted to share a few excerpts from our correspondence, since I think they are instructive for those of us pondering a social-media grievance.
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7 secrets for boosting your online power

Got a travel problem?

Just tweet about your troubles, and the airline, car rental company or hotel will fix it. At least that’s the conventional wisdom. And while it’s true that travel companies are spending a lot of time online listening to their customers, they’re not necessarily paying attention to all of us.

“Travel companies pick and choose who to respond to in social media,” says social media expert Ryan Goff of the advertising firm MGH, Inc. “You better believe that a Web celebrity with 100,000 Twitter followers is going to catch a company’s attention over the casual Tweeter with only 10 friends.”
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6 ways to leverage social media for a better vacation

socialBefore the latest social media revolution, Jessica Gottlieb would have probably watched helplessly when her kids, Jane and Alexander, were trapped on the tarmac, waiting for their Virgin America flight to take off.

But that’s so 2008. When it happened to her last week, the Los Angeles-based blogger reached for her iPhone and twittered about her troubles. “Dear Virgin Air,” she wrote. “My children have been on the tarmac for one hour with 90 more minutes to wait. I am at JFK gate b25. Pls RT.”
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