Mark Hegeberg thought National would reward him with a lower price in exchange for his loyalty to the car rental company. So when he was looking for a car in Mexico, he clicked on the company’s website and volunteered his Emerald Club number.
“I checked reservations using my Emerald Club number and thought the charges were high,” remembers Hegeberg, who works for a packaged goods company in Mill Creek, Wash. A one-week, full-size rental in Los Cabos during August came to $246 with his membership, he says.
“Then I checked rentals without using my Emerald number and found them to be significantly less,” he says. The site returned a rate of $126 for the week — almost half the amount.
“Quite a difference,” says Hegeberg.
What’s going on?