The most viewed stories of 2012 on this site? You’d be surprised.
I was.
(Speaking of surprises, I have one or two of my own. I’ll get to them in a minute.)
But first, the list:
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As far as surprises go, the one Michael Benson encountered on his drive from Breezewood, Pa., to the Ohio border was small but annoying: an extra $3.90 charged by the Pennsylvania Turnpike. But what followed was anything but small. When he tried to find out about the mystery toll, he was given the runaround by Turnpike authorities.
Then he went to war with them.
If nothing else, the bureaucrats and marketing executives who read this site should note the lengths to which Benson went to get answers for a $3.90 charge. Think about it. If you don’t clearly explain your pricing, this could happen to you.
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