Is your loyalty for sale?
Would you remain true to a company, no matter what it does, in exchange for a platinum card or the promise of “free” or discounted product?
Target is hoping so after more than 40 million customer credit-card numbers were compromised on Black Friday. Its response? A 10 percent-off bribe offered to holiday shoppers last weekend.
Perhaps the retailer knows its customers too well. Give ‘em a few bucks off — or better yet, something “free” — and they’ll overlook anything. (Never mind that almost nothing is free and that the definition of “free” we’ve come to accept is misleading, harmful and wrong.)