ROB KATZ

Can social media improve customer service? Vail Resorts discovers the answer one run at a time

When it comes to using technology to improve the travel experience, Vail Resorts is known as one of the most progressive resort companies in America. I’ve interviewed CEO Rob Katz several times about Vail’s EpicMix initiative, and RFID-enabled ticket system that integrates with social media. Version 2 of EpicMix goes live next month, and I thought I’d check in with him to see the progress.
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Vail Resorts’ Katz: New EpicMix application is “best of both worlds”

EpicMix is Vail Resorts’ newest online mobile application for winter sports, and with ski season just around the corner, I asked Rob Katz, Vail Resorts’ CEO, to weigh in on social media and skiing. Here’s our interview.

Let me pick up where we left off the last time we talked. At the end of our interview, I mentioned that I had several family members who haven’t skied and were not interested. And I asked you how I could persuade them. You recommended showing them one of your resorts, which is, in fact, what I did. And now they’re hooked. So, I guess to follow up on that, how do you keep families interested in a mountain resort experience?

It’s great news to hear you and your family are hooked on skiing. At our five world-class resorts, Vail, Beaver Creek, Breckenridge, Keystone and Heavenly, we try to offer a variety of family programming and activities for children of all ages — both on and off the snow — to give families the best possible experience at our resorts. Plus, the nature of doing activities together like skiing, snow tubing, ice skating, and attending unique family events like Kidtopia at Keystone Resort gives parents an opportunity to spend time with their kids to create those lasting family vacation memories.
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