One of the first things Kevin “Coop” Cooper told me when we met up yesterday to ski at Kirkwood is that it’s “just” Kirkwood, thanks very much. No clever tagline.
It doesn’t need one. Kirkwood is … well, Kirkwood. It’s that Northern California resort that gets all the snow, that stands for adventure, and that attracts a certain clientele. A clientele that’s all about the mountain.