Travelocity offers an “unprecedented” new price guarantee — should I switch online agencies?

bills2If you’re confused about the online travel agencies’ service and price guarantees, take a number. So am I.

After this morning’s announcement that Travelocity would make an “unprecedented” addition to its so-called Travelocity Price and Service Guarantee, I’m more befuddled than before. Even reading Dennis Schaal’s insightful analysis of the news, and its provocative kicker (“Orbitz, now it’s your move) leaves me scratching my head.

Service and price guarantees are seductive lures for online shoppers. But in my experience, they’re either so vaguely-worded that a successful claim is close to impossible, or they come with so much fine print that even an army of lawyers can’t take advantage of them.

Is this more of the same? How does this guarantee differ from those offered by Expedia and Orbitz? And should you consider switching to Travelocity?
Continue reading…