What to do about phone systems that treat us like idiots

Why do companies design Interactive Voice Response systems that treat their customers like idiots?

The systems, commonly called IVRs, let computers interact with humans through the use of voice and touch-tone input using the phone keypad. They’re also referred to as automated telephone switchboards and call centers.
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Beware of hoaxers posing as rogue Comcast reps

It started with a message to @Comcastcares, the Twitter account for Comcast’s customer service department.

“Without a doubt the worst customer service I’ve experienced,” wrote Ryon Nishimori. “Google fiber can’t come to Nashville soon enough.”

Turns out Comcast was watching.

But apparently, so was someone else.
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