What would you do if you had a three-bedroom condo all to yourself on the year’s busiest weekend in Park City, Utah? Steve Barsh decided to invite a few of his friends over. And he has a lot of friends. It took no time for Barsh, the chief executive of the vacation rental site PackLate.com, to fill the unit with a several virtual acquaintances. What happened next may become part of social media lore. I asked him to explain.
Let’s start with the rental. How did you end up with such a large unit?
I was in Park City skiing with some of PackLate’s investors. It was Sundance Film Festival and the cheapest hotel I could find was $600 per night.
So I turned to PackLate the day before check-in and got a great last-minute deal on a three-bedroom condo for $400 a night.
Nice. Most people would just say, “Ah, more room for me!” But not you. What were you thinking?
I walked in the door, looked around, and thought, “This is huge, but it’s a waste for just one person.”