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Is it ethical to try offline but buy online?

A friend recently confessed that he was a “showroomer.” Not only that, but he didn’t feel guilty about it.

Showrooming, in case you were wondering, is when a shopper checks out a product at a brick and mortar store, then goes online to buy it. According to the 2012 Kellogg Shopper Index, a large segment of people still shop and buy at brick and mortar stores. But the numbers of showroomers are increasing, which threatens the brick and mortars.
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Stuck with a pair of shoes – and confused about Sears’ refund policy

ValeStock / Shutterstock.com
ValeStock / Shutterstock.com
Olga O’Hara wants to return the shoes she bought at Sears.com, but she’s getting mixed signals from the company about how to do so. Is she stuck with her purchase?

Question: I recently ordered a pair of shoes online through Sears.com. The packing slip says I can return the items to any Sears store.

I went to my nearest store and was told they can’t refund my money back to my credit card since I paid with PayPal. The only option they had was to issue a gift card. However, I don’t shop at Sears and I did not want a gift card.

They told me I could ship the items back. Well, I’d have to pay to ship those back, and I don’t want to do that.
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