OFFER

In 2014, beware of the word “free”

Mega Pixel/Shutterstock
Mega Pixel/Shutterstock
How dumb do they think you are?

As the dust settled on the now-finished holiday shopping season, I couldn’t help but wonder. One study concluded it was one of the strongest seasons in recent memory, adding that more than seven shoppers said they plan to take advantage of “free shipping” offers, while nearly half expect “free” returns.

I nearly choked on my espresso when I read that. Did they just say “free”?

Right about now, half of you are saying to yourself: TANSTAAFL! That’s shorthand for “There ain’t no such thing as a free lunch,” and you’re right, of course. Bonus points if you can tell me which Robert Heinlein book it’s from. (Yeah, I grew up reading sci-fi novels.)

The other half? “Grinch!” (Belatedly.) Or worse.
Continue reading…


The unauthorized guide to fine print, holiday edition

Zoon/Shutterstock
Zoon/Shutterstock

When Ben Blout invoked a big-box store’s “low price promise” after discovering a lower price on his merchandise, he learned something customers rediscover every holiday shopping season: some restrictions apply.

Make that lots of restrictions.

“They told me they won’t match any printed advertisement that is not valid for at least one week,” says Blout. “Specifically, their price match excludes timed events like early bird specials and door busters.”

Fine print is a problem any time of the year, of course. But most consumers get foiled by it around the holidays, in part because more people are shopping, and in part because of the extra offers with the extra restrictions.
Continue reading…