“Improvements” you can do without

Today’s Last Word feature is about last week — a week we’d probably all rather forget.

If you’re a regular reader of this site, you probably know exactly what I’m talking about. It was, in IT terms, an event of Biblical proportions. I’m talking data loss, server failures, furious readers, human sacrifice, dogs and cats living together… mass hysteria!
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United Airlines gets it dead wrong (but it’s still right)

Margaret Sheppard and her husband, Don, were loyal United Airlines customers. They flew United whenever they could. They also spent using their co-branded MileagePlus credit card, an account they shared.

So when Don passed away, Margaret Sheppard assumed that transferring the remaining 48,000 miles into her name would be little more than a formality.

It wasn’t.
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Are loyalty programs a fool’s game?

Today is Frequent Flier Appreciation Day, better known as April Fool’s Day.

At least that’s the way hundreds of thousands of disillusioned United Airlines Mileage Plus members see it after their program was unceremoniously devalued last month. One of them is Ben Lawrance, who, for more than a decade flew on United or one of its Star Alliance partners “almost exclusively” to build and maintain his elite status.
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