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“We cannot go on paving roads and laying rails forever”

Finnair is seriously green. How serious? It has its own vice president for sustainable development, Kati Ihamäki. I spoke with Ihamäki about some of the myths and realities of being a "green" airline.

The fall of green travel

Green travel is dead. I arrived at this unlikely conclusion while talking with Mike Ragsdale, the “town evangelist” for a seaside community in Northwest Florida called Alys Beach. “People think being green means making sacrifices or paying more,” he told me. “That’s not necessarily true.”