FREE

Let’s set the Wi-Fi free now!

If it’s 2015, then why are hotel guests still doing something so ’90s, like paying extra for an Internet connection?

Charging for wireless access in the 21st century is as silly as it sounds. An Internet connection is so essential, many guests would sooner do without indoor plumbing, electricity or heat in their room. A 2014 survey by Hotels.com found Wi-Fi was the most desirable in-room amenity.
Continue reading…


Does “free” travel cost too much?

If you’ve ever been to a travel trade show, you’ve probably seen the freeloaders.

They prowl the floor in small packs, descending on the booths to claim everything that isn’t nailed down — pens, wrapped candy, four-color travel brochures.

Often, they walk by without saying “hi,” absorbing these giveaways with the efficiency of a shoplifter.
Continue reading…


In 2014, beware of the word “free”

Mega Pixel/Shutterstock
Mega Pixel/Shutterstock
How dumb do they think you are?

As the dust settled on the now-finished holiday shopping season, I couldn’t help but wonder. One study concluded it was one of the strongest seasons in recent memory, adding that more than seven shoppers said they plan to take advantage of “free shipping” offers, while nearly half expect “free” returns.

I nearly choked on my espresso when I read that. Did they just say “free”?

Right about now, half of you are saying to yourself: TANSTAAFL! That’s shorthand for “There ain’t no such thing as a free lunch,” and you’re right, of course. Bonus points if you can tell me which Robert Heinlein book it’s from. (Yeah, I grew up reading sci-fi novels.)

The other half? “Grinch!” (Belatedly.) Or worse.
Continue reading…