Is TripAdvisor still letting hotels rig their reviews?

Achim Baque/Shutterstock
Achim Baque/Shutterstock
TripAdvisor is a regrettable by-product of the information revolution whose user-generated ratings too often hurt travelers and travel companies more than they help.

As I’ve noted in the past, the company cynically monetizes the labor of its unpaid contributors while making virtually no effort to verify its reviews.

TripAdvisor doesn’t promise its readers much, but the least it can do is to live up to the few guarantees it makes.

Even so, when I heard from Ellen Garland, who charged the company with allowing a hotel in Anguilla to brazenly game its ratings, I didn’t want to go there.
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What to do when you fall for a fake star

Fiona Lau contacted me in a panic a few days ago. She’d booked a “three-star” hotel through Hotwire, which doesn’t reveal the name of the property until you’ve paid for a non-refundable reservation by credit card. She ended up at a Clarion Hotel property in Pennsylvania she didn’t expect — or want.

“I looked at the picture from the official Clarion website, and the hotel doesn’t just look old, the family suite picture that they displayed is showing an extremely old room with patches on the wall,” she says.
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