After you hear Mike Seldin’s story, you might be forgiven for thinking that industry’s best customers are ignorant ones. And you might wonder which other businesses prefer to keep their customers in the dark.
Seldin and his wife attended a timeshare presentation in Las Vegas recently and purchased a trial membership that failed to deliver on its promises. But don’t worry, this story has a dramatic but happy ending.
The couple was hooked with the promise of free show tickets, which is the preferred bait of Vegas timeshare peddlers. Their two-hour, high-pressure presentation emphasized a VIP program, which the Seldins would have access to for their first two years of membership.