If you’re looking for a cheap airfare, there’s good news, according to new research from the Global Business Travel Association (GBTA): Continued declines in oil prices are leading to lower ticket prices.
“You are such a moron.”
That’s what you get called when you question an exorbitant price increase for a life-saving treatment at the giant hands of “big pharma.”
With the irrational holiday shopping season now in your rear-view mirror, this is a good time to consider how you feel about the companies to which you’ve just given half your life savings.
Maybe you don’t trust them. Maybe you don’t believe anything their executives say.
Maybe that’s a good thing.
I was reminded of how little customers trust companies when I participated in a recent panel discussion at a public relations conference in Miami. The panel host, from the PR agency Edelman, had released a survey that suggested only 15 percent of American consumers trust the words that come from an executive’s mouth. Only half trust business as an institution.
Other polls, I was not surprised to learn, put the trust figures in the single digits.
Ever apologized to a business? If you said “never,” then maybe you don’t have kids.
At some point, each of my children has slipped a candy bar or lollipop — strategically stocked at kid-level in the checkout area — into their pockets without first informing Mom or Dad. When we discovered the transgression, we raced back to the store, paid for the item and apologized. Profusely.
Then we gave the kids a stern lecture about paying for merchandise before leaving the store. We haven’t had any relapses, but then again, the teen years are just around the corner. Fingers crossed.
I hear a lot of apologies in my line of work. But as a consumer advocate, they almost always go one way: the company apologizes to a customer for a problem, actual or perceived. Sometimes, the tables should be turned.
There’s no shortage of videos on the Internet that make corporate America uncomfortable – from cheesy customer appreciations that cheapen their brand image to hidden-camera clips that just make them look silly.
Comes with the territory, they figure.
But given a choice, which ones would they delete?