The travel industry is infatuated with the word “free,” and face it, so are travelers. Don’t believe me? Then feel free to ask anyone who has taken advantage of a “free” deal and regretted it. Continue reading…
Not a day seems to go by that I don’t receive an email that commends me for my “well-written” site and asks, “Do you accept sponsored content and if so, how much you charge?”
These blind queries — they’re so generic that they can’t even bring themselves to address me by name or say which site I write for — are being sent by companies trying to place what’s called “native” advertising online.
Here’s what you need to know about native content: They’re ads masquerading as objective stories. And the practice has become so worrisome that the Federal Trade Commission, which regulates this form of advertising, recently held a workshop to discuss the problem.
Editor’s note: This is part four of my series on becoming a successful travel blogger. Here’s the first one, the second one and the third one.
Let’s talk about money.
If you’re going to be a successful travel blogger, you’ll need some to pay your Internet service provider and web designer. You’ll have to pony up cold, hard cash for the equipment I recommended in the second part of this series.
It would be nice to have a little left over to pay the rent, too.
People think you have to take the vow of poverty when you become a travel blogger, or that your “payment” is press trips. Not necessarily. Continue reading…