Answer: Price-matching sure sounds like a great idea. You find an item that costs less at a competitor and the store matches that price. But in practice, it can be difficult to make a successful claim.
You reviewed the fine print in Target’s offer before trying to make a claim. That’s good. But unfortunately, you don’t get to interpret the contract — they do. And Target told you repeatedly that the item you were trying to make a claim on was marked down as part of a “timed” event.
The irony is that Target’s price-matching was a timed event itself. Its offer on “select” items ran from Nov. 1 to Dec. 16.
You sent several emails to Target, making some valid points. The wording on its price-match offer could have been clearer (it was obviously written by attorneys) and its answers to you seemed canned.
I’ve dealt with guarantees like this in the hotel and airline industry for many years, and once you peel back all the layers of fine print, you’re not left with much. These price promises really serve as nothing more than marketing gimmicks, in my experience. But as a Target customer, I felt you would stand a good chance of getting something beyond a boilerplate response.
I contacted Target on your behalf. In response, it sent you yet another form email saying it was “sorry” for your disappointment and thanking you for your feedback. How disappointing.