By 2008, AOL had vaulted into first place. Another newcomer to the list was Abercrombie & Fitch.
Huh? How can a clothing retailer generate that many complaints?
Here’s the next year. Again, AOL in first, with the cables, wireless and banks trailing. And Abercrombie & Fitch, still hanging on by a thread.
By this year, we’re back to normal. Abercrombie appears to have gotten its act together, AOL is still on top, and the usual suspects remain on the list.
What’s wrong with AOL? The question should be: What’s not wrong with it? A cursory review of the complaints filed against the Internet service provider suggests its prone to double-billing customers, making it difficult to cancel, and otherwise delivering inferior service.
The banks and credit cards? That, too, is a topic for another time.
So now that you know who delivers the worst service, what can you do about it?
Evaluate your own situation. Are you getting bad service from one of these companies? If so, you might want to reconsider your loyalty. If not, stay put — but consider yourself warned.
Let the company know you’re disappointed. You need to give the company a chance to make things right, even if it’s at the bottom of the barrel. If it can’t, then move on.
Don’t threaten; just walk away. Your actions will speak louder than words. Shouting about your situation from the rooftops, while effective in the short term, doesn’t speak as forcefully as a customer who takes his or her business elsewhere.
How about you? Which companies deserve to make this list? Do you see any that shouldn’t be here?