Trader Joe’s, with an honorable mention to Netflix. I’ve aggregated two years of MSN/Zogby surveys, and the specialty retailer snagged second place twice, which makes it the most consistently customer-pleasing company.
It’s been in the news lately, too.
I realize this is completely unscientific, and unlike yesterday’s Hall of Shame rankings, where we had four years of data to go on, we only have two here, for reasons that are unclear.
You’ll notice a few things about these lists. High-tech and retail businesses are well-represented. Amazon, Netflix and Apple are in the top four this year, although they aren’t as well represented in 2009. I also note the heavy presence of grocery stores like Trader Joe’s, Whole Foods and Publix.
Here’s the 2010 list:
2. Trader Joe’s
7. Southwest Airlines
Readers were asking me about travel companies yesterday, since I write another travel blog. Well, two of them are here: Marriott and Southwest.
Here’s the 2009 ranking:
2. Trader Joe’s
7. Whole Foods
10. Southwest Airlines
Does this mean you should stop doing business with your grocery store, technology company, airline or hotel? Not necessarily. As I mentioned yesterday, this may be a good time to evaluate your relationship with a company. If you’re getting good customer service, why leave?
There’s something else that’s worth pointing out, which is that these companies may not be the best at delivering customer service, but the best at promoting themselves. Corporations are relying on unconventional methods of swaying public opinion, like reputation management and search engine optimization, to persuade us they’re the best.
So it may be more a question of perception versus reality, when it comes to the top scorers.
(Photo: Thomas/Flickr Creative Commons)