TCBY Enterprises
2855 East Cottonwood Parkway
Suite 400
Salt Lake City, UT 84121
801-736-5970 FAX

How to get through to a person: Call 800-348-6311

TCBY was founded in 1981 in Little Rock, Arkansas and was originally known as This Can’t Be Yogurt. It is the largest seller of soft-serve yogurt with life cultures in the U.S. Created by Frank Hickingbotham, he began franchising the shops in 1982. Due to a lawsuit, the chain was forced to change its name to, The Country’s Best Yogurt. In 2000 the company was acquired by the Mrs. Fields company. The restaurants serve soft serve and hard-scooped yogurt, with a wide variety of optional toppings such as candy sprinkles, nuts, and fruit. They also serve yogurt smoothies and other beverages. TCBY has locations in North and South America, Canada, the Middle East and Eastern Asia.

Customer Service Resources

Contact page
You Tube

Primary Contact
James M. Sahene, President, TCBY Systems Inc.
[email protected]

Secondary Contact
Gene H. Whisenhunt, CFO, Executive VP
[email protected]

Chief Executive (*)
Michael Ward, President
[email protected]

What others have to say TCBY:


This information has been collected from publicly available resources and is believed to be accurate at the time of the last update. If any of this information is inaccurate, please email me.

* Executives should only be contacted when your letter or email has not been acknowledged within six to eight weeks.