Airline frequent-flier programs may be useless, but some are more useless than others.
That’s the takeaway from a new survey by website MileCards.com, which shared its results with me even though I’m America’s No. 1 loyalty-program critic. What were they thinking?
The research probably won’t change your mind about the folly of frequent-flier programs, but it is useful in one respect: It separates the loyalty schemes in which you can’t possibly win from the ones that aren’t half bad.
MileCards crunched nine months of data for five programs representing 90% of U.S. frequent-flier membership, analyzing redemption rates in economy class for popular destinations and determining how much programs charged for them.
I consider this a real public service, even though I’m not thrilled that MileCards receives payments from credit card companies for some card sign-ups. Although it doesn’t seem to have affected MileCards’ integrity — the company says it ranks cards without bias — affiliate relationships have laid waste to the once-vibrant travel blogosphere.
If you’re focused on earning awards for domestic travel, the bottom line is this: Avoid legacy carriers such as American, Delta and United.
“You’re not getting the best value for your points, and you could pay over 50% more than (on) Southwest,” says Brian Karimzad, director of MileCards.
The findings echo an earlier survey by MileCards, which noted that customers were more satisfied with loyalty programs for discount airlines such as Southwest. It also concluded that passengers don’t trust airline programs to deliver on their promises. Frequent-flier programs, it added, are deemed less trustworthy than banks, cable and telephone companies.
For domestic flights — excluding Hawaii — United, Delta and American charge the most miles for their tickets (an average of about 35,000). The least-expensive tickets for domestic destinations belonged to Southwest (20,969 miles) and JetBlue (23,065 miles), according to MileCards.
Speaking of Hawaii, you’re better off not using your miles for a ticket to the Aloha State. Delta offers almost no award seats at its lowest advertised level. A safer bet? United, which offers only the lowest advertised award seats 37% of the time.
As far as international flights go, MileCards found that American and United are best for Europe, although fuel surcharges of hundreds of dollars on British Airways flights via its code-sharing partner, American, give United an edge. However, American miles take you the farthest in the Caribbean and Mexico, and United, thanks to its partner network, is the top carrier for flights to Asia. For Australia, MileCards recommends American because of its partner agreement with Qantas.
But “best” is relative. Take American’s relationship with Qantas, which offers more redemption options to Australia. Seats were available on only about half the days at the lowest advertised price.
Timing matters, too. For summer travel to Europe, you’ll shell out roughly 30% more miles than the rest of the year, and availability is limited in June and July. In the USA, summer award seats will cost about 10% more. Heading home for the holidays? If you plan ahead, it’ll cost about 15% more than the rest of the year.