That’s not the Spirit: “Let him tell the world how bad we are”

There are plenty of frivolous complaints about airline service out there, and I’m the first to admit that the missive from James and Christine in Orlando probably would have fallen into that category. They were passengers on a recent Spirit Airlines flight to Atlanta which was delayed by a few hours, and its an event for which they probably weren’t entitled to any compensation under the airline’s contract of carriage. But then Ben Baldanza, Spirit’s chief executive, apparently pushed the wrong button on his computer — and now all hell is breaking loose in the blogosphere.

Seems James and Christine’s e-mail reached Baldanza and he hit “reply to all” with his answer: “We owe him nothing as far as I’m concerned,” he snapped. “Let him tell the world how bad we are. He’s never flown us before anyway and will be back when we save him a penny.”

The full text of the e-mail was first published by technology blogger Alex Rudloff and then picked up by our friends at Gadling.

I’m republishing the entire e-mail on my blog because it’s an important document and illustrates how far Spirit has apparently come since I first wrote about its heroic efforts to get people to fly after 9/11.

Personally, I think Baldanza owes his customers an apology for his poor choice of words. I am certain that Spirit’s investors and shareholders don’t feel that “let him tell the world how bad we are” best represents Spirit’s corporate image. I hope I’m right.

Here’s the full text of the letter:

From: Ben Baldanza [mailto:Ben.Baldanza@SpiritAir.com]
Sent: Monday, August 20, 2007 1:02 PM
To: Christy; Martin Harrison; Tony Lefebvre; John Prestifilippo; Pasquale Nunnari
Subject: Re: Complaint

Please respond, Pasquale, but we owe him nothing as far as I’m concerned. Let him tell the world how bad we are. He’s never flown us before anyway and will be back when we save him a penny.

—–Original Message—–
From: James, Christy
To: Ben Baldanza; Martin Harrison; Tony Lefebvre; John Prestifilippo
Sent: Mon Aug 20 12:05:09 2007
Subject: Complaint

As first time Spirit Airline customers, we would like to inform you that we found the entire experience to be completely and utterly dissatisfying. Our biggest complaint stems from the delay of our flight on August 14, scheduled to leave Orlando, Florida at 4:40 pm and land in Atlanta, Georgia at approximately 6:13 pm. As we were waiting to board the 4:40 pm flight, an announcement was made at approximately 4:00 pm that the flight would be delayed and the new estimated departure time was 6:00 pm. The entire time that the flight was delayed, there was never an update made to the flight status board at the gate and whenever customers would inquire about the status of the flight to the gate attendant, they were informed that “as soon as we know something, you will know” in a very rude manner. Finally, the flight arrived at our gate at approximately 6:30 pm, well after the time that we were originally told was the new departure, and our flight left Orlando at approximately 7:15 pm.

When we landed and arrived at the gate to de-board in Atlanta at approximately 8:45 pm, the pilot informed the passengers that we were a few feet away from the gate and had to wait for an Atlanta airport Supervisor come unlock the gate door for us. He made it a point to inform us that this was not Spirit’s fault (even though our flight was arriving almost 3 hours late). After waiting in the plane on the ground for another 20 minutes, we were finally able to de-board the plane when the Supervisor arrived.

It is understandable that flights are delayed at times, and for this reason, we booked our trip to Atlanta with ample time to get to the concert that we were supposed to attend on the night of August 14th even if the flight was delayed by up to an hour and a half. However, because the delay by your airline was so long and then there was the additional delay of getting off of the airplane, we missed the entire concert which was the sole reason we booked the trip to Atlanta. We had a hotel room that we booked in advance and stayed at the night of the 14th and there were multiple other expenses involved in this trip that turned out to be a colossal waste of time and money. To top matters off, the next morning, on our return flight with Spirit Airlines, that flight was delayed as well. The flight on August 15th was scheduled to depart Atlanta at 10:00 am and instead didn’t leave until 11:00 am.

As I mentioned earlier, this was our first experience using your airline and we couldn’t believe the poor customer service and flight delays. On multiple occasions, we observed your employees talking rudely to customers and just in general, exhibiting extremely poor customer service skills. My husband and I have flown other discount air carriers before and have never had the kind of problems we experienced with Spirit. Rest assured, that unless we are reimbursed for the costs of our wasted trip (including the missed concert and hotel expenses) we will be very diligent in spreading the word that Spirit is not an airline that we would ever recommend using. You can also be assured that this was the general sentiment among the passengers on board the flight on August 14th. We talked with numerous people who were missing important meetings, events, etc. and we also overheard several people indicating that that was the first and last time they will ever use Spirit Airlines.

Below we’ve listed all of our expenses associated with this trip and have attached receipts. Understanding that mechanical problems can unexpectedly cause delays, we still paid for our tickets, essentially entering into a contract, with the expectation that Spirit would get us to Atlanta in a reasonable amount of time. Obviously, your organization did not hold up the end of that contract.

Flight and Taxes: $73.60

Concert Tickets: $204.95

Hotel: $81.29

Airport Parking: $17.00

Now, you must also understand this is not our first choice of contact with your organization. We would have preferred our 2 phone calls to Spirit customer service representatives to resolve the issue. However, as with our experience on the flights, this too was sub par. To further your understanding of our frustration, I have included my notes from each conversation with your customer service staff.

Customer Service Contacts

August 15, 2007 – approximately 10:00 am

I called reservations and spoke with CSR Jamir, but only after a 15 minute and 37 seconds hold. (He told me he did not have an employee ID number and did not divulge his surname.) While Jamir was apologetic he was not empowered to make amends or remedy the situation. Instead, I was directed to write an email to customerservicer@spiritair.com and told a response would be given within 24 hours. As we ended the call, I asked him to note the time and my concern and Jamir said he would.

August 16, 2007 2:39 pm

Contacted reservations 800 number again and this time was on hold for 10 minutes. CSR Elisha was polite, but again did not have the authority to make a decision to resolve the issue. Elisha gave me a new number to call for Customer Concerns. (954)447-7965

August 16, 2007 2:53

Upon calling the customer concern number I was placed on hold for 24 minutes. After the 24 minutes, I was greeted by CSR Sandy. (Again she was unable to provide a surname) She was patient at first, listening to my story about the concert, anniversary, etc. She told me she was sorry about the inconvenience and understood the flight was delayed 170 minutes. For our trouble, she would authorize a $100 voucher each for my wife and me. She told me there were guidelines and that I was lucky I got her instead of one of her colleagues because, presumably, they would not have been as empathetic. At this point, I explained to her that I would prefer the compensation in cash and not in an airline voucher, because my expenses were not entirely related to transportation. She then explained the guidelines stated we needed to have been delayed longer in order to receive more compensation.

At this point, the tone of her voice and the overall conversation took a turn for the worse. Understanding she did not have the authority to grant my request, I requested a supervisor. Sandy said there were no supervisors available. I then asked for a name and direct number to leave a voicemail. She then proceeded to tell me all management personnel were on assignment for 8 weeks and would not be available to customers during this time. Now, frustrated, I demanded to be transferred to a supervisors voicemail and informed her they could contact me in 8 weeks if need be. She finally stated she would note the account with regards to the $200 in vouchers and transferred me. As Sandy was ending the call and before she pushed the button to transfer me, I heard her say to a colleague, Im done with this guy. Moments before she made this comment, she boasted that I will be the nicest person you speak with here. How unfortunate for your company if this is an accurate statement.

When she transferred me to the supposed voicemail of supervisor Terry Rusche (out on assignment for 8 weeks), the call was actually directed to extension #8962. This extension as it happens was dead. We resolved to take further written action based on this conversation between myself and CSR Sandy.

We would appreciate your immediate attention to this matter and expect that you will resolve the situation as quickly and fairly as possible.

Sincerely,

James and Christine
Orlando, FL

PS. This is my third attempt to send this email. Apparently, the email address that the first CSR gave me was incorrect. I had to call the customer service phone number AGAIN and have currently been on hold for 120 minutes. Since I’m not doing anything but wasting my time while waiting for someone to answer the phone, I googled your airline to try to find the email address because it is nowhere to be found on your website. Instead of finding the customer service address, I found a very extensive blog concerning the customer service your airline has provided recently. It is apparent that we are not the only people who find the customer service at Spirit to be severely lacking.

###



  • Linda

    If the concert was that important they should have flown
    up the day before or that morning. If the plane had left on time and they got stuck in traffic who would they be complaining to? At least they weren’t stuck on the plane during the delay.

  • Robert Johnson

    Geez, Give a CEO a break! Having met Mr Baldanza personally I’m pretty certain he typed first and thought second. Frankly who among us hasn’t done that.

    After reading the original e-mail from the customer I would have arrived at the same conclusion as Mr Baldanza, Spirit owes these folks jack diddly squat.

    Could Ben have said it better? Of course he could have.

    For the record I’m NOT a Spirit employee. If Mr Elliott would like to elaborate as to “Who I am” he certainly could.

  • Miss the L1011

    What a KARMA ATTACK! While most of us know that airline CEOs feel this way, and that as long as they are earning money, the customer is unimportant. However, this guy made the mistake of saying it publicly, and it WILL cost him.
    I agree with the passenger: if there is a delay, whatever the reason, there is NO excuse for poor customer service. This comes from underpaid, overworked employees who are not closely supervised, and don’t really have any stake in their carriers. They know that top management is paid handsomely, while they must rely on a second job to pay rent.
    However, most delays that “are not the airline’s fault”, usually are. A delay that was caused by weather up line (say you are in Denver, and the delay was caused by late arrival of an aircraft due to thunderstorms in Orlando), can be eased by swapping aircraft around, or making the schedule less tight. Again, this is to preserve corporate profits.
    I hope the CEO feels the effects of this gaffe for a long time to come, because believe me, had it been anyone below him, that person’s job would now be on the line.

  • Kevin Morgan

    I agree that under the contract of carriage & all the legal mumbo-jumbo airlines use to protect themselves, these folks are owed nothing. I agree, too, that the demand for refunds of all expenses on their trip is excessive. Should they have bought a flight to arrive much earlier in the day? Of course, though that may not have been an affordable or workable option (but still, let’s assume they shouldn’t have bought tickets to something out of town and depended on fairly tight connections, even it weren’t the peak of summer travel).

    On the other hand… the customer spent hours on hold just to get an e-mail address that wasn’t valid. He was transferred (rudely) to a dead-end voice mailbox for a supervisor. And if anyone actually believes that *every* management-level employee at Spirit, or any other company, would be unable to speak with any customers for eight weeks because of real work requirements–I have a bridge in Brooklyn for sale.

    This customer was lied to, repeatedly–not just the standard “your flight will be departing at X time” lie we’ve all come to accept, but direct, specific lies told by the “customer service” representatives. Two reps in a row told her no compensation could be offered; a third managed to offer $200 in vouchers. “Guidelines” let her do this– most likely, each rep is quietly allowed X amount to spend fixing problems for a given period, and you probably get a bonus for any unused funds at the end of the period. In other words, CSR’s are telling people they “can’t” do anything when they really “won’t” do anything.

    And on top of it all, the head of the airline blew off the customer’s concerns, boasting that they’ll be back if he can save them a penny on a future flight. Clear evidence to me, at least, of where the corporate culture at Spirit is coming from, and what the attitude towards customers is. A company with that attitude deserves to fail.

    Me? I’m lucky, I guess, that Spirit doesn’t fly to either airport near me. At least I won’t have to decide how much my dignity is worth or whether saving $10 on a flight is worth knowing my money’s going to a company with such contempt for me as a customer.

  • Chicky

    There’s no way Spirit owed these folks everything they asked for. However, they definitely received lousy customer service. I work with the public myself, and I know what it’s like to talk to people who just want to gripe about nothing.

    However, in the interests of goodwill and spreading around a little of the sunshine of good fellowship, Spirit could have, say, offered a sincere, signed-by-a-real-person letter of apology for the bad customer service, for their inconvenience and sent them the vouchers.

    But Linda has a point, and it’s one I’ve tried to follow: travel the day BEFORE the concert! It just works better. I have to say, though, considering the amount of money they had to spent to begin with, they might have been able to afford a charter jet. LOL.

  • Chris

    There is a bigger issue here other than the CEO’s arrogance, mistake, or rudeness. It is the level of customer service provided by Spirit Airlines. This is one of the hundreds of bad customer service stories, now documented, at Alex’s blog.

    Customer service, good or bad, trickles down from the top. A CEO should never have “typed first and thought second”. Being in that position makes him the face of Spirit Airlines, and the attitude in that email directly reflects the level of customer service provided. I urge you to read through the 80+ comments Alex’s blog posting about Spirit Airlines. Placing blame on an airline for delayed or overbooked flights isn’t the point. We all understand that 95% of the time it is out of the company’s control. What Spirit does when this happens to its customers is absolutely horrible, and as you read through the comments, you will see it is a major factor in customer loyalty.

    If you are having trouble finding Alex’s blog, just Google Spirit Airlines, I think it will provide you, as it did many others, with accurate search results on this airline.

  • Paul

    Mr Baldanza reflects the exact atitude on how he expects Spirit Airline employees to treat customers. “WE DONT CARE”.
    I was stranded for three days by Sprit Airlines in Guatemala City. I was to return to Los Angeles on a direct flight Guatemala City- Los Angeles after a ten day vacation. Spirit cancelled the flight due they said to weather (both TACA & United continued to fly.) This was a night flight.No extra flights were put on for the 144 stranded passengers rather Spirit put passengers on seats as available on their two regular daily scheduled flights to the USA out of Guatemala City. Since these fights were pretty full only ten or twelve passangers were getting out each day. I got a seat three days later on Aug. 1st 2007. My friend who I travelled down with on Aug 3rd. Some passengers were not scheduled to get a seat till Aug 15th 2007. No help was offered at all. Next day when some stranded passengers went to the airport to try and get on one of the two scheduled flights Spirit not only turned them away but when they got loud and vocal Spirit called the police on them. No other airline would accept Spirit tickets. Spirit Airlines also left all passengers luggage on the ramp in the rain and it all got soaked. I complained to the station manager about the disregard for passengers luggage and he said that is why we sell insurance.Cheap ticket? three days extra hotel & food. Six taxi trips to/from the airport to try and get infomation.Three days lost wages and an upset employer. James & Christy got off light. I’m a first and last Spirit flyer. I have not complained to Spirit Airlines karma is taking care of that.

  • Jim

    James and Christine are exactly like the typical people that have a problem and like to blame others for their bad planning (although I feel to be fair you should have posted not just Spirit Airline’s CEO’s email address but theirs as well). We all know that flights are never guaranteed to depart and arrive on time and that anything from weather or mechanical problems can change plans with no prior notice. No I don’t like 3 hour delays but it does happen. Hardly anyone’s fault but whoever booked the flight for cutting their extra time so short. I agree with the previous post that said they should have gone the day before to see their concert.
    It is annoying to see someone try to leverage unfortunate events to try to get a FREE TRIP. To me it shows the greed that people can have and is no wonder they didn’t get far with their 3 calls to the airline. You can see it in their dedication to waste more than 3 hours to try to go from person to person to get a Supervisor and an immediate resolution to their predicament. The inital offer of two $100 vouchers was more than they should have been offered.

  • Teresa

    With so many flights between Orlando and Atlanta on other very well established airlines, how did James and Christine decide upon Spirit? It was cheap. You get what you pay for, and that was provided, they were transported to Atlanta. What is cheap upfront is expensive in the end, and they paid dearly. They should have done their research.
    Unfortunately the executive at Spirit might have worked the gate before moving up. His attitude is of a burnout, very unproffesional. I flew Spirit from Ft. Lauderdale to St. Thomas, the flight left 4 hours late, missed my ferry to the British Virgin Island, I solved my problems, but I know too well that no one is going to pay for my poor choices, buyer beware.

  • Bill

    Sprit is a discount airline and you get what you pay for, but attitude does not have to suffer. Obviously CEO Baldanza does not give a damn and his attitude is reflected throughout the entire company.

  • David Farnham

    Wasn’t Ben Baldanza formerly in charge of what USAirways laughingly calls “customer service”? If so, that explains a lot.

  • Vivian

    No one should ever have to say you get what you pay for. Customer service should be important to every company. It just goes to show that a lot of companies do not care and their employees are not taught that customers are important. However customer service eventually will affect them if their customers demand it and they should.

  • BriCp

    Who are these people who believe James and Christine “got what they paid for”? They paid for an on-time flight and decent treatment, and got neither. And to those who think they should have travelled the day before: what would have happened if the flight the day before had been cancelled, and the next day’s flight delayed? Should they have travelled TWO days prior? I do expect to get what I pay for: a cheap flight to me means no meals or snacks, cramped seats, long waits at the luggage carousels, etc., it does NOT mean I expect or will tolerate non-performance. My interpretation of James and Christine’s notes tell me they were/are more upset about their treatment than their expenses; they were emphasizing the expenses as wasted money because of the flight delay and not being informed about the delay until it was too late to do anything about it. And the further delays/lies and bad attitudes. Do you tip for bad service at a restaurant? Do you accept a cold dinner or pay for one which takes excessively long? Do you purchase bruised fruit at the market? Why should they/we accept crap from an airline, just because it is cheap? If they advertised they “probably will be late”, and if so “won’t help in any way”, and “don’t actually have a Customer Service department”, then I would feel differently.

  • Judith Greene

    What I find most shocking about this and many other sorry stories I hear about the airline industry is that the expectations of the customer have become so low that many customers are now excusing the airlines’ poor service, as if the airline itself is just another victim. The truth is that when deregulation happened, the capitalist floodgates opened and the result is that EVERYONE is to blame. The passengers are to blame, as they want something for nothing. The airlines are to blame, as they only care about the bottom line. And lastly, the government is to blame, as our elected officials (which, don’t forget, that flying public elected!) have their hands in the pockets of the giant corporations who earn the most profit from all aspects of the industry. In other words, deregulation has nothing to do with benefitting the public in any way whatsoever, but was instituted solely to benefit the corporations, the wealthy and therefore many of our elected representatives. Unless and until a major safety violation happens (ie.- a mid-air or ground collision with loss of life and which could have been avoided) I fear nothing will change. There is NO incentive to do so at this point.

  • Joe

    It seems Spirit is spreading its filthy tentacles of bad customer service and delays throughout the world. Check out this review of their recently launched service between Lima, Peru and Ft. Lauderdale, Florida, and pay special attention to the 50+ comments after the article. Here’s the link to the article: http://www.livinginperu.com/blogs/travel/338

  • Paul Bartlett

    Unfortunately, the CEO is right…the customer WILL be back, this is what the company is counting on. People stay mad for a little while, but then their greed gets the better of them and they go right back for more of the same, hoping to save a few bucks, assuming that their last experience was a one time thing. They should have taken the $200 vouchet, that’ more than most people get.

  • http://www.pbase.com/christopherwarsh C-Dubs

    Hmm… I think that Spirit should refund them their money for the flight, but from reading this email it seems that James is a jerk too. Demanding things from a customer service agent on the phone doesn’t seem very diplomatic. Sandy seemed to really be the nicest person in there, but James was a jerk to her, so why does she care?

    It’s not Spirit’s responsibility to refund hotel and tickets- that’s where good planning come into play. And if you buy cheap tickets, then dont expect full service, which is not part of the MO of a LCC carrier. James should have just taken the vouchers and lived with it. Threatening to “spread the word that Spirit is horrible” didn’t help him either to get what he wanted.

    Now the CEO’s response was irresponsible and shows that maybe this attitude problem starts from the top down. Rest assured, after this story, I won’t even give Spirit a chance… unless I get my tickets for free (and even then, only if I have to)!

  • Imran

    The worst airline flying the US skies. I am an avid traveller and have used several airlines, both domestic and international. And let me say this to start off with, US arilines as compared to European or Asian airlines suck big time, in fact they are nothing but a rip off. But Spirit is the worst of the bad bunch. I had a horrible experiece recently. I was booking a vacation package from Spirit website from Chicago to Jamaica, all inclusive ($5000) for a week. When all the field were filled, I pressed submit to purchase the tx and screen said, Web Site Error. Since there was only one room left in the resort, I didn’t want to wait and redo the booking the next day, so I called AMEX Platinum Concierge (I should have done that to start with) and asked for the same package. They booked me (confirming that there was no prior booking from me) on the same Spirit vacation. Problem solved. No. This was the start of a month long bickering, bitc**ing and fighting with Spirit. Apparently their web site took my order even though it showed error on screen. So here I was, flying to Negril on the same flight, same hotel, same room for same # of days, TWICE. So I called Spirit and explained the situation and some moron (sounded like a HS dropout) picked up. After explaining to him in detail and asking him to cancel Spirit vacation booked from their website and to leave alone AMEX one. He was like oh no problem. Well d** as* cancelled my flight portion of Spirit booked segment. So now I had even more of a cluster of sh***. Repeated phone calls, one desk to another, one dept to another, one office to another, after 15 days and many hours wasted from work I was given another agent who actually yelled at me because I kept insisting to remove my hotel porition too since they had already cancelled the flights from Spirit. I was refused to speak to a supervisor and even heard the agent cussing at me while talking to someone close to him. Finally 2 days before the departure, they again rebooked me on the same flights (Spirit) which I had from AMEX. So now back to square one. I finally called AMEX explained the situation to them, and after a few laughs from their end, they put me on hold for 5 minutes, and then told me that my entire NON-REFUNDABLE vacation was cancelled upon my request, no questions asked. That’s what customer service is all about. 15 days of fighting with Spirit and 5 minutes with AMEX. Over my dead body I am flying Spirit again. Oh by the way, the planes crammed with seats to have more passengers at the cost of our comfort. I bought new tx from Negril, direct flight to Chicago on Air Jamaica, had free champagne, warm 3 course dinner and leg room that I’ll always remember (I am 6’1″). Spirit, never again.

  • Zak Brown

    I wish I’d read your blog before I bought a ticket. Here’s the complaint I sent to Mr Baldanza.

    Dear Mr. Baldanza,

    I’m contacting you directly because I’m unable to find any other way to reach your company. I have never seen a case where reasonable contact methods are harder to find on a company website.

    I purchased my first and last ticket on SpiritAir.com and somehow ended up unintentionally purchasing TravelGuard insurance. I don’t know how it happened, I never intended to do so. Your site is so busy and confusing that I would not be surprised if I mistakenly checked or failed to uncheck a box that had me purchase that product.

    When I was finally able to find a customer service number I reached a customer service agent that gave me the number to TravelGuard.

    When I complained about the way I came to make that mistaken purchase the customer service agent said that she couldn’t help me and was unable to help me with the proper channel to complain. When I asked to speak with her supervisor I was disconnected.

    If this is the experience I have purchasing a ticket I can only imagine what it must be like to fly on your airline.

    I would love to cancel my ticket now if I wouldn’t be charged a cancellation fee.

    Thank you,

    Zak Brown
    Pasadena, CA

  • Nikki

    Cheap? Not so cheap! Ok, my ticket $160 (non-refundable – a refundable ticket is $100 extra), seat fee $12, hidden fees (like travel gruard CC- WTF IS THIS?) around $20, 1st bag $30! Ok thats over $200. God forbid if you get thursty or want a blanket and pillow! $2 for a soda (CASH ONLY) and a fee for the blanket and pillow….sorry I will pay $15 more to get on airtan or southwest. At least i can get a sip of water if i get thursty. Oh, and you better get to the airport at least 5 hours before your flight because its only gonna be 2 people at the ticket counter. And another thing, go ahead and buy your seat when you book your flight. You will get to the airport and it wont be no seats left on the plane! You will be stuck paying for a new ticket! And the funniest thing, I made a hugh mistake and went to the restroom while aboard. Why they have an astry in the restroom? That plane had to have been an antique. When was the last time people were even able to smoke on a plane. I promise if I ever get on another Spirit plane, they gone push me off. They wanted to kick me off the first and last time I flew cause I was asking too many questions!

  • Ben

    Isn’t it odd to anyone here that they booked the flight just hours before the concert started? I would have booked my flight for the night before and gave myself a lot of leeway for delays or cancelled flights…

    Concert tickets is really on them. Expecting a flight to make it mere hours before your concert is absurd. Airport parking?! Seriously? They flew to Atlanta did they not? And hotel?! Did they not sleep in that room too?!

    This is a bit frivolous and the email the CEO made isn’t a “get out of jail free” for the recklessness of the customers’ planning.