Looks like United may not be a lost cause after all

United is ready for takeoff? / Photo by John Rogers – Flickr Creative Commons
For the better part of the last year, I’ve thought United Airlines was a lost cause. The Continental Airlines merger couldn’t have gone worse, from a customer service perspective, and as much as I liked many of the people now working at the new United, it was difficult to say anything nice about the airline — let alone write anything positive.

But then I heard from Steve Allen, who reads the Travel Troubleshooter in the San Francisco Chronicle. His story gives me hope, and I think it will give you reason to believe that United may have turned a corner in its customer service department.

This summer, Allen booked a ticket on United.com to fly from San Francisco to Puerto Vallarta, Mexico in October. But when his wife reviewed the itinerary, she noticed that he’d made a mistake on their travel dates.

“I had booked the return flight for October 25, and it should have been October 27,” he says. “Hotel bookings had already been made until that date.”

When I called United’s customer service number about my error, I was told that in order to make this change I would have to pay a change fee.

I thought that this was reasonable, since it had been my error. However, she then told me that the change fee would be $150 per ticket, which I thought was clearly unreasonable to change a flight three months in the future a few days after the initial booking.

When I expressed incredulity, I was told that this is standard United Airlines policy for any change.

Allen was unhappy, so he visited this site, found the email address for Anne Seeley, the point-person for customer service at United, and sent her an email. He also copied me and mentioned that he would be telling me about the fee.

Now, to be clear, United isn’t the only airline with a $150 change fee. It’s common among legacy carriers. Is it absurd? Yes, from a customer’s perspective it is, no matter how eloquently you explain the airline’s position. (Throwing around terms like “perishable commodity” doesn’t help.)

I totally understand Allen’s perspective. His two tickets to Mexico cost $686, and United wanted him to pay $300 to fix them. It could be worse. I sometimes get complaints about a ticket with negative value, once you factor in the change fee. That’s truly absurd.

Allen explains what happened next:

I had actually not expected much of a response, but to my surprise I recently received a phone call from a representative of Anne Seely’s office.

She first explained to me that if I had caught the error within 24 hours, I could have made the change with no penalty (which I knew, and also knew that they are required by law to do this).

She also said that this $150 per ticket change fee is their clearly stated policy, and that it is “standard across the industry.”

I mentioned that Southwest charges $35, and she said, “Well, Southwest is a whole different animal.”

However, she then totally surprised me and said that as a courtesy to me, they would be refunding the change fees! I have just checked my credit card statement and confirmed that I have actually received the refund.

Was this a random act of kindness, or is it evidence of a “new” new United — yeah, with two “news”? It will take a few more of these for me to declare that United is heading in a new direction. But I’m optimistic.

By the way, if you’re wondering how to negotiate an exception to a company’s policy, I explain it in the video below.

For the last two years, I’ve heard nothing but complaints about United. It’s hard to imagine the Continental merger going any worse, at least from the service perspective. Allen’s story is a glimmer of hope that better days could be ahead for the world’s largest airline.

Nothing would make me happier.

  • SoBeSparky

    Of course, one anecdote is completely insignificant.  Even three or four mean nothing against the avalanche of bad episodes.  Reminds me of what I was told growing up, It is so easy to lose a good reputation and and hard to regain it.

  • TonyA_says

    LOL I am betting the airlines will fix themselves before the government will fix itself (i.e. deficit spending).

  • TonyA_says

    I have to raise two points:
    (1) It does not hurt to ask. “Ask and thou shall receive” …
    Anyone who asks Ms. Seeley is just being more resourceful and not unfair.
    (2) Southwest is a different animal. Well, that sounds like an excuse given by other airlines whenever WN does something better for their customers (i.e. No Change Fees, Bags Fly Free). Southwest has one of the highest pay scales for flight and cabin crews and ramp agents. They do not have outsourced flights to regionals that pay close to minimum wage. Maybe because WN pays their people well is the reason they are better.

  • RetiredNavyphotog

    Of course we could talk about the story of 2 United flight attendants who were arguing on the Raleigh-Durham to Chicago flight and the pilot had to turn the plane around.
    http://www.news10.net/news/national/211276/5/Pilot-turns-plane-around-over-fighting-flight-attendants
    I keep saying United has the crankiest flight attendants.

  • sershev

    If you book discounted United ticket and want to change to another flight within 24 hours of your original it cost you $75 same day confirmed fee and no fare difference. If you booked a discounted Southwest flight for $100 and you want to change for another flight within 24 hours it may cost you $300-400 in fare difference but you don’t pay change fee. 

  • flutiefan

     actually, they are starting to outsource at the smaller airports that they’re taking over. i hear an earful from Roomie about it all the time.

    and they’re pay scales are only relatively higher because the “other guys” slashed theirs so badly. it wasn’t always this way. there is a lot of internal tension between labor and management there since this AirTran takeover. passengers just don’t see it like they do at other airlines.

  • flutiefan

     that’s true.  but considering SWA has very consumer-friendly policies, i think their passengers get spoiled and don’t realize how good they have it.  if you got a ticket for $300-$400 off the regular refundable fare, i don’t think it’s too much to ask that you stick to that flight or you forfeit the discount. but that’s just me. i totally understand their policy.

  • http://profile.yahoo.com/OASMSP2X45YU6WIUSM7PASNHAU Bryan

    I agree with you, Carol.  These is nothing shady about United’s change fee.  It’s disclosed up front and easily avoided if you buy a refundable ticket.  Exceptions to policies should only happen when odd things happen…not simply because someone wasn’t careful when the ticket was purchased.  Save those exceptions for things like unusual weather, sudden illness, or other extraordinary events.

  • Cybrsk8r

    I had one of those negative value tickets on United.  I had to change my return date.  It would have cost me more to change it than to buy a new one-way ticket.  So I chucked the return fare and bought a one way return on Southwest.

  • bayareascott

    Which is often much more than the $150 legacy change fee.  (When you purchase way in advance and want to change at the last minute.)

  • bayareascott

    “Only” the difference in fares?  If you purchase 21+ days in advance on Southwest and want to change on the day of travel, that difference can be hundreds of dollars.

    On a legacy, if the same fare category is available (sometimes yes, sometimes no….depends on how busy that travel day/period is), then you pay the change fee but no fare difference.  

    It is apples and oranges.  Hey great….fly the “no change fee” airline….you only pay the $250-300 fare difference!  Awesome!

  • http://twitter.com/WeirdedoutinATX Weirded out in ATX

    And at SFO. I got there almost three hours early the other day (6 am for an 8:46 flight) and didn’t make it to the gate until group 4 was being called. In fact, every time I’ve flown United in the past five years, something has gone awry.

  • flutiefan

     then stick with the flight you paid $69 for.

  • sershev

    Below are some exceptions from paying penalties extracted from an actual United most discounted fare rules:

    TICKET IS NON-REFUNDABLE.
    WAIVED FOR SCHEDULE CHANGE.

    A. UA CUSTOMER COMMITMENT

    CUSTOMERS WHO PURCHASE A TICKET FOR TRAVEL
    ON UNITED VIA UA CHANNELS MAY CANCEL THEIR
    RESERVATIONS/REFUND TICKET WITHOUT PENALTY
    WITHIN 24HRS OF PURCHASE.B. EMERGENCY PROVISION

    TICKET MAY BE USED TOWARD THE PURCHASE OF
    ANOTHER TICKET DUE TO AN EMERGENCY OF
    PASSENGER / IMMEDIATE FAMILY MEMBER OR
    TRAVELING COMPANION.
    DOCUMENTATION REQUIRED CONTACT CARRIER.

  • jpp42

     Um, the legacy carriers charge the fare difference too!  If you changed at the last minute you’ll likely get socked a lot more than $150.  The original poster wasn’t changing at the last minute though, so it seems the fare difference was negligible or nothing for the United tickets.  In a a similar situation at Southwest, the fare difference would have likely been nil as well, so zero change fee.

  • bodega3

    You are charged the fare difference if the same class of service you were originally booked in isn’t available and the new class of service is a higher fare.  You usually also have to keep to the same rules of the fare, such as if the fare only applied to flying on a Mon-Fri and you are now changing to a Sunday, then, yes, you will pay a difference if Sunday was a higher day of travel. 

    As for WN, their fares are based on oneway travel, so the change to the return would depend on what is avaiable on the new date and if the fare is higher, of course there would be an add collect.  As stated before, WN doesn’t have change fees, so you are correct in the zero change fee.

  • http://profiles.google.com/fox1066 Susan Fox

    Just got back from Mongolia via United from Incheon to Eureka/Arcata. The latest issue of Hemispheres starts off with a  piece by the United CEO essentially groveling in apology for the recent problems they’ve been having with on-time arrivals/departures and customer service and promising that they will do whatever it takes to improve matters for their customers. I’ve never seen or read anything quite like it. And we’ll see if he means it.

    FWIW- the UA staffer at my gate at Incheon this past Tuesday happily issued both the boarding passes I needed, checked to see if my bags had, in fact, been checked through to ACV by MIAT (they hadn’t) and made sure that they were.

    I’ve really never had a problem with United myself, but also don’t fly but a few times a year. The five star winner for surly unhelpfulness for me at this point were the people at one of the customer service counters at O’Hare some years ago, when there were rolling delays due to a stormfront and they didn’t give a rat’s ass about helping anyone, much less providing any information.

    My main beef at this point is that, as a condition of the merger, according to a ticket agent I spoke with some months ago, the really nice United website and, for her, the ticket agent interface were replaced with Continental’s 1970s era stone knives and bearskins.

  • http://www.talestoldfromtheroad.com/ Dick Jordan

    Given all of the negative press United has received since its merger with Continental, I was dreading my first post-merger flight on that airline earlier this month, expecting to encounter a “We couldn’t care less” attitude from airport staff and cabin crew.

    Perhaps the operational problems that began March and any unhappiness on the part of United employees have now been resolved. In any event, all of the United employees I dealt with at both San Francisco and Calgary airports were friendly and professional. The cabin and flight crew were apparently Skywest employees since that carrier operates the regional jets sporting United’s livery that serve smaller airports; they were great, too.

    One improvement I’ve found with United’s new Website: It’s easier to search for frequent flier seats since the switch in March. I’m not sure if there are more seats available using “Saver” awards, but at least it is somewhat easier to find the dates/times when such seats can be had. Hopefully the upcoming changes to the airline’s computer system won’t make booking “free” seats more difficult.

    My only post-merger gripe:  It’s no longer possible for non-elite members of United’s frequent flier program to purchase a package that includes Economy Plus seats, Red Carpet lounge access, and fast-tracking through security check points. 

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