Is JetBlue invoking the “controllable irregularity” excuse to dodge its customer bill of rights?

JetBlue got high marks for voluntarily adopting a customer bill of rights after its infamous Valentine’s Day meltdown a few years ago. But now, with lawmakers considering real passenger rights legislation, it’s worth examining how JetBlue’s bill really works.

Or, perhaps more to the point, how it doesn’t work.

Paul Ekmalian recently contacted me about a flight from Seattle to Long Beach, Calif., and the way in which JetBlue used clever wording in its bill to avoid compensating him.

Prior to the 3:50 p.m. scheduled departure, the flight crew, while performing their mandatory aircraft inspection, discovered that the left main landing gear brake hydraulic system line was leaking. The Airbus A320 aircraft was grounded.

After much debate between the JetBlue ground crew, the flight crew, and the JetBlue command center, a replacement aircraft was assigned to flight number 295 once it was determined that United Airlines mechanics, contracted to perform the repair, could not perform the work on the original aircraft in a timely manor.

At approximately 11 p.m., flight 295 departed the SEA-TAC air terminal in route to Long Beach.

Here’s what JetBlue’s customer bill of rights says about passenger delays:

Customers whose flight is delayed for 6 or more hours after scheduled departure time due to a Controllable Irregularity are entitled to a Voucher good for future travel on JetBlue in the amount paid by the customer for the roundtrip (or the one-way trip, doubled).

Ekmalian believes this delay was a controllable irregularity.

JetBlue begged to differ. Here’s how it responded to Ekmalain’s request for compensation.

The Bill of Rights compensates for controllable irregularities, such as maintenance cancellations or delays and crew unavailability (with the exception of those that occur as a result of weather disruptions).

Weather and Air Traffic Control delays are not something we have control over; therefore, compensation is not offered in these circumstances as per the Bill of Rights. In addition, as per our Contract of Carriage, any incidental expenses that are incurred because of the disruption will not be reimbursed.

In other words, our mechanical delay was not something JetBlue could have controlled. Tough luck.

Why does JetBlue even bother to have a customer bill of rights?

Splitting hairs on terms like “controllable irregularity” is not only bound to irritate its customers. It’s also likely to catch the attention of lawmakers, who will see this as another example of a recklessly deregulated airline industry being unable to police itself.

Update (6:30 p.m.): I just heard from JetBlue. Turns out that the airline didn’t have enough information on Ekmalian’s case — which is why it sent him a form letter. It has issued a voucher for the amount he spent on the ticket.

  • http://alex.halavais.net Alex H.

    Is “timely manor” what they call the place you live on a tarmac for short periods?

  • Chris

    “The Bill of Rights compensates for controllable irregularities, such as maintenance cancellations or delays and crew unavailability (with the exception of those that occur as a result of weather disruptions).”

    Am I missing something? This WAS a maintenance delay. Are they trying to blame this on weather or ATC?

  • Mike

    I was wondering the same thing. Perhaps there was a little fog in Seattle while they were waiting for the replacement aircraft to arrive? :-)

  • http://www.brandlogic.com Emerson

    Chris,
    I agree with the others….Can you clarify this for us?
    Weather didn’t seem to have anything to do with it.

  • Lisa Skier

    It appears to me, and I may be wrong, that they pawned the problem off on United not being able to perform the maintenance in a timely manner – not their maintenance personnel so like the weather it was no longer in their control.

  • http://www.brandlogic.com Emerson

    To me, it doesn’t matter if jetBlue’s sub-contractor was United or Joe’s Repair.

    JetBlue promises…”The Bill of Rights compensates for controllable irregularities, such as MAINTENANCE DELAYS”

  • Christopher Elliott

    To clarify, I think JetBlue sent this customer a form letter without reading his complaint. If it had, it would have seen that his complaint was legitimate and compensated him under its customer bill of rights.

  • Mike Murray

    Jet Blue is handy, and it goes right to where we need to go (JFK), but they have a bad karma – charging for pillows and blankets, harrasing then having grandmothers arrested for taping an alterncation between passengers, imprisoning passengers on its flights, refusing to honor its own ‘customer bill of rights’ as in this blog entry, other travesties. I won’t say we won’t ever fly Jet Blue – we might have to at some point – but we will avoid them, even if it means treaking an extra hour from Sarasota to Tampa or Ft. Myers.

  • Skip

    Oh yeah, they didn’t have enough information about his case, like the information regarding his resourceful abilities and the incentive of frustration after being brushed aside, and how they really didn’t need any more negative publicity. Once they got that information, then, by golly, it was easy to do right by him.

    I swear…sometimes some airlines act like they hate us (passengers).

  • Carrie C.

    I have been tempted, in the past, to try out Jet Blue. However, probably because it has a hub near my residence, I almost always end up paying more and flying Continental. After reading this, and, even more so, after reading about the Grandma Videotape fiasco, I see my gut feeling to avoid Jet Blue is justified.

  • sloane

    I’ve read so many negative reviews of Jet Blue, but personally, my experience has mostly been very good…They’re definitely my first choice of airline to fly – (leg room, digital tvs, and friendly service – and uh..fewer old people flying who slow down the lines with their two huge roller suitcases? I feel like maybe those people are on AA..)

    Dr. Tantillo (’the marketing doctor’) has (a blog on branding) did two posts a while back criticizing JetBlue for their sneaky/deceptive frequent flyer program (miles expire – but this isn’t made clear up-front) and well-publicized gaffes.

    Links to JetBlue posts on Tantillo blog:
    Jet Blue Needs To Remember Its Customers

    Jet Blue Again

  • MoNgo

    “timely manor” Excellent, Alex H! I’m stealing for a tagline as easy as I walk away from unguarded turnstiles with your checked bag!

  • Joe

    I’ve enjoyed Jetblue too. One flight however, from Orlando to Boston, was delayed on take-off for about 1 hour. According to the gate agent it was an “uncontrollable irregularity” (which she could barely pronounce!) because of ATC and weather issues in Orlando. The weather was perfectly clear in Orlando. When we got on the plane, we found out it was actually due to bad weather in Boston per the pilot.
    Now I can figure out easily what’s happening here: They didn’t want to take off and waste fuel circling Boston Logan waiting to land due to fog and winds.
    That’s perfectly fine with me, but just don’t lie like that. The pilot didn’t lie, but why did the gate agent tell us “ATC issues” when all other flights leaving MCO at that time were on-time? Don’t treat us like we’re complete morons. Overall, Jetblue is still the best airline I’ve used. They are proactive when storms occur (They emailed me offering to leave earlier/later when bad weather was due in Boston leaving for Las Vegas). That’s excellent service.

  • Paul Ekmalian

    As of today (10/10/2008) I have not been contacted by anyone from JetBlue airlines nor have I received any voucher as described.