10 things I’ll never do to a publicist
If I have a list of 10 no-nos for PR professionals, shouldn’t I also have a list of things that I know journalists do that are annoying? Here are 10 things I will try to never do.
10. Misrepresent my story. I’ll always tell you what my story is about (but please remember, I have editors who reserve the right to change my angle).
9. Hang up on you. If you call me — no matter how persistent you are — I won’t hang up on you. Ever.
8. Ask you to write the story for me. That includes pilfering wording and original thoughts from a press release.
7. Lecture, lecture, lecture. Who cares what I think, anyway? It’s what’s in the story that’s important.
6. Take anything you say (or do) personally. You’re a pro, and sometimes a client asks you to do things. I understand.
5. Ask for a freebie. There is a special place in hell reserved for journalists who abuse their position to get free stuff. I’m not too keen on going there.
4. Complain to your client or boss about you. You have enough to worry about already. The only reason I would go over your head is if you stop responding to my e-mails, calls or singing telegrams.
3. Be rude. Politeness is what separates us from the animals. I’ll endeavor to be a gentleman, always.
2. Ask you to do my reporting. Last time I checked, that was my job.
1. Ignore you. If I get a personal e-mail, I promise to respond to it as quickly as possible. If I get a call, I’ll try to return it expeditiously. (This doesn’t apply to mass-mailings or calls to “follow up” on a press release.)